Sharp Plans on Cutting LCD Production by 10%

Would be first cut at Sharp's Kameyana plant since it began operations in 2004.

Steve Crowe · November 20, 2008

Sharp might cut LCD production by 10% at its plant in Kameyana, its main Japanese plant, according to Nikkei.

This would be the first cut at the plant since it began operations in 2004. Sharp does say it will monitor LCD sales before it makes a final decision.

Sharp, which recently agreed to pay part of a $585 million after pleading guilty to price-fixing charges, expected to reach $11 million in LCD sales by the end of March 2009, but that appears to now be unlikely.

Sharp is not alone, however, as reduced production seems to be turning into an industry-wide epidemic. The price index for a 50-inch LCD had dropped 6 percent since the start of October, according to PriceSCAN. Sharp’s price index fell 12 percent at the time of the report, the largest decrease among its competitors.

iSuppli says LCD TVs will become the largest CE market by 2012 with sales hitting $110.8 billion.

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