SnapAV to Distribute Ring X Line

SnapAV Local Pro Stores distibution and website will carry 56 SKUs from Ring, including the pro-centric Ring X line.


SnapAV‘s distribution arm will now carry core Ring products, including the pro-focused “X Line”, on both its website and in SnapAV Local Pro Stores for U.S.-based SnapAV partners.

“The vision of SnapAV is to provide our pros choices whenever and wherever they need it,” says SnapAV vice president of product management Jason Winchester. “If they need a product like Ring for a same-day installation, our Local Pro Stores are ready to serve with in-stock availability. If they need to outfit an entire smart home, everything they need can be ordered at or procured at the local stores. Offering leading third-party solutions like Ring makes sense to us because our job is to support installation partners and their clients with the products they want when they want them. We understand that every project is different, and our commitment of offering the very best in category solutions enables them to offer the right product for the job.”

While Ring is a well-known DIY brand, the company has also released the “X Line” of installer-only products with additional features, making them ideal for upselling in custom projects. X Line bundles include additional features like a Ring Protect Lifetime Basic Plan limited to the useful lifetime of device and a three-year limited warranty, and certain X Line SKUs are compatible with Power over Ethernet. Other products feature either hardwired, battery, or solar-powered options for added convenience.

Andrew Vloyanetes, GM of installed solutions at Ring, says, “We’re looking forward to bringing Ring products, including Ring X Line, to SnapAV Pro Stores and so dealers can continue bringing their customers intuitive solutions that make their homes work harder for them.”

The full list of Ring products – available at SnapAV’s local branches and through its eCommerce platform – includes Video Doorbells and in-home Chimes, Surveillance Cams, Smart Lighting, X Line, and Ring Alarm, as well as compatible sensors like a Panic Button, Smoke/CO Listener, and Flood & Freeze Sensor.

Using the Ring app, customers are notified when the alarm is triggered and can view what’s happening at home through their doorbells and cams.

“This new product offering helps SnapAV partners satisfy their clients’ needs and provides a gateway opportunity to educate homeowners on the expansive possibilities of home technologies while demonstrating the skill and professionalism involved in custom integration projects,” Winchester adds.

About the Author

Jason Knott
Jason Knott:

Jason Knott is Chief Content Officer for Emerald's Connected Brands. Jason has covered low-voltage electronics as an editor since 1990, serving as editor and publisher of Security Sales & Integration. He joined CE Pro in 2000 and serves as Editor-in-Chief of that brand. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He has been a member of the CEDIA Business Working Group since 2010. Jason graduated from the University of Southern California.