Nortek & PowerHouse Alliance Partner to Enter Single-Room Control Market

Nortek and Powerhouse Alliance’s new bundle includes a system controller, and a handheld remote control.


Nortek Security & Control LLC (NSC) recently announced plans to enter the single-room custom control installation marketplace by delivering a new high-performance, affordably-priced product bundle through six select members of the PowerHouse Alliance, one of the nation’s largest consumer electronics supply and distribution groups. PowerHouse distributors will thoroughly vet, train and support their customers.

After training and certification, PowerHouse customers will be authorized to purchase a specific PowerHouse control bundle consisting of the new compact Elan EL-SC-100-SR System Controller and Elan EL-HR1 handheld remote control, a combination that’s been optimized for control of single media rooms or other single-room installations.

Elan’s new single room solution can also be cloud managed, allowing dealers additional visibility and control over all deployed systems. Elan 8.4, the latest software version, is included with the SC-100.

Homeowners using the single room control solution can use one remote to manage almost all their media and entertainment in one room and the Elan mobile app to control and automate lighting, temperature, and door lock systems in the home.

“Working together with the experienced members of the PowerHouse Alliance, we envision penetrating a market segment where we have not fully participated, the single-room home control install,” says Richard Pugnier, vice president of marketing at Nortek.

“Under this strategic arrangement we’re able to compete in this important arena without compromising end-user satisfaction, while further elevating the brand for all our custom integrators.”

The six PowerHouse Alliance members trained and readied include:

  • CRT (Davis Distribution)
  • Electronic Custom Distributors
  • Mountain West Distributors
  • STV, Inc. (21st Century)
  • Ultimate Integration
  • Pioneer Music Co.

“We’re thrilled to be collaborating closely with Nortek Security & Control on this new control solution as their selected partner who can offer the many benefits of it along with our industry leading dealer training and service,” says Dennis Holzer, executive director of the PowerHouse Alliance.

“Finally, true convergence has arrived at a price-point that makes sense, presenting a new opportunity for us—and our dealers. This offers major growth to our entire industry and the markets that we serve.”

“It’s a win-win situation,” adds Randy Logan, director of channel marketing for NSC. “All of the PowerHouse distributors—and Dennis Holzer in particular—have been enthusiastic about making this work for everyone. They are the ideal choice to deliver this bundle in a way that makes sense for all our industry partners.”

The specially bundled solution is now available for order. MSRP is $999 before labor and installation.