More Consumers to Buy Home Theater Projectors
PMA reports that 18% of consumers plan to buy home theater projector and screen, up from 11% two years ago.
Interest in home theater projectors and screens is on the rise significantly, according to a new study by Pacific Media Associates (PMA).
The study looked at the current use and future purchase intentions of consumer projector users and interviewed 1,000 consumers about their plans to buy home theater projectors.
“Our 2011 survey showed an increased interest in front projector use in the home, compared to our previous survey, conducted in 2009,” says Dr. William Coggshall, president of PMA. “In 2009, 11 percent of the survey respondents expected to buy a projector vs. another type of large-screen display. Our recent 2011 survey showed that figure has increased to 18 percent.”
Results also showed that movies are the preferred content type for current projector owners, with 25 percent of owners using their projector to watch movies and other pre-recorded videos. Watching TV, which ranked No. 1 in the previous survey, lost ground in the latest survey. Movies, 3D sports, 3D games, and 3D TV programs also gained popularity as reasons to buy a 3D projector.
Expectations for placing a projector in a dedicated home theater were significantly lower than in PMA’s 2009 end user survey, possibly because consumers have cut back on large-scale remodeling projects that might be associated with dedicated media rooms. This could explain why a lot of the high-end/luxury projector brands have moved down-market over the past year year, offering products at compelling prices.
Sony (whom respondents considered the “best” brand), Panasonic, Acer and LG are among the most-owned brands, while Sony, LG, and JVC are among the most intended brands.
Jason has covered low-voltage electronics as an editor since 1990. He joined EH Publishing in 2000, and before that served as publisher and editor of Security Sales, a leading magazine for the security industry. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He is currently a member of the CEDIA Education Action Team for Electronic Systems Business. Jason graduated from the University of Southern California. Have a suggestion or a topic you want to read more about? Email Jason at [email protected]
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