Shelly Group is bolstering its professional installer offerings with a new Shelly Dealer Program and expanded U.S. distribution.
The program, according to Shelly, will provide vetted integrators with wholesale pricing and streamlined direct ordering via Shelly’s installer portal.
Additionally, Shelly products will now be stocked through DOW Technologies, with six U.S. warehouses spanning Atlanta, Tampa, Fort Lauderdale, Philadelphia, Dallas, and Scottsdale.
This broadens Shelly’s existing professional-distributor network that includes AARTech, ameriDroid, Blackwire, Digital Bay Tech, GigaParts, and Home Controls.
Dealers who register for the program at us.shelly.com/pages/installers will also be able to purchase solutions from Shelly’s portfolio of smart relays, energy meters, lighting controllers and sensors with all of them now being backed by dedicated installer support.
Shelly’s Evolution as a Professional-Grade Product
Since debuting at the 2023 CEDIA Expo, Shelly has continued to evolve its professional offering in response to its growing audience of custom integrators, which, according to Chief Marketing Officer Matt Brown, has become a critical audience for the company.
As it stands today, Shelly supports Wi-Fi, Zigbee, Z-Wave (including Z-Wave Long Range), Bluetooth, LoRa, Matter, and gateways like Control4, Crestron, Josh.ai, ELAN, RTI, and URC, making it an incredibly flexible through multiplatform interoperability during a time where client preferences are demanding that flexibility.
Beyond that functionality, though, Shelly has continued to build a strong backbone of resources and support for its professional customers, creating what it calls a “foundation for long-term partnership with integrators and installers worldwide.”
Shelly is also promising upcoming in-person and virtual training, installation and solution guides, and new integration tools focused on key application areas within the company’s portfolio of smart relays, energy monitoring, low-voltage control, safety systems and HVAC and irrigation management.
Shelly will be present at CEDIA Expo 2025 in booth #1529. The company invites professional integrators to learn more about the Shelly Dealer Program, new educational tools, and expanded pro-channel distribution capabilities.