8K is getting a boost as the 8K Association (8KA) plans a multifaceted presentation and communication strategy aimed at highlighting all aspects of the 8K technology ecosystem, from content creation all the way down to media displays and video players.
8KA plans to unveil the campaign at CEDIA Expo/CIX 2025 with its booth designed to engage and educate show attendees about 8K’s role in the new “giant screen era” of immersive and ultra-realistic residential entertainment.
“Our goal at CEDIA Expo is to showcase how 8K technology provides a more immersive and realistic viewing experience that delivers a powerful “wow” factor that goes far beyond conventional 4K,” comments Juan Reyes, executive director of the 8K Association.
“In short, 8K is the first home entertainment platform that incorporates the latest in AI innovations, making it ideal for the CI channel.”
8K Pavilion Highlights Manufacturers and Content from Top Companies
The association will be located at booth #4501 (also being called the 8K Pavilion) alongside more than a dozen 8KA member and partner companies, including high-performance manufacturers like Epson, JVC, Kaleidescape and Samsung.
The pavilion also highlights a variety of 8K content via film scanning, film transfers and native films from content creators like IMAX, MGM, Savage Studios and Warner Bros Post Production; along with 8K games, documentaries, sports and upscaled content from AMD, The Explorers, 4BY4 and other providers.
New advancements in 8K processing will also be demonstrated by technology companies like Intel and Spin Digital; as well as the latest developments in 8K capture, connectivity, and integration from specialists like AstroDesign, AudioQuest, AVPro and BZBGEAR.
The 8KA is even working with CEDIA Expo producer Emerald to promote this effort through a variety of activities, including an opening day press event, trade ads, email blasts, social media and digital signage in the convention center lobby. The 8KA will also be hosting a series of panel discussions throughout the conference at the 8K Pavilion in booth #4501 (see attached schedule).
8K Association to Further Promote 8K Technologies at Show
A number of companies have joined the 8K Association within the past year including Epson, one of the most popular manufacturers of home cinema projectors and Kaleidescape, a highly regarded video distribution platform for luxury residential applications.
The 8K Association also maintains a Technical Work Group (TWG) to help advance the education, adoption, and readiness of 8K technology globally.
The TWG serves as the 8K Association’s engineering and specification development arm in important areas such as technical definitions, test methodologies and certification criteria. Some of TWG’s accomplishments include specifications for 8K displays, projectors and set-top boxes. The group has also developed a white paper that takes a closer look at the technology, science, content and business strategy behind the 8K format.
Additionally, during CEDIA Expo, the 8K Association will preview a new ACM (Audio Connection for Multi-Devices) option, the specifications of which were finalized and officially approved by the 8KA Board in August. It supports delivery of both compressed and uncompressed audio streams over Wi-Fi from TVs to soundbars and other products.
“Over the past year, the 8KA has continued to work tirelessly to develop and promote all of the key aspects of the 8K ecosystem,” adds Bill Mandel, president, 8K Association. “Given the growing interest in AI for use in next-generation ‘giant screen’ residential and commercial applications, we’re confident that 8K technology offers an important new business opportunity to AV dealers and custom integrators alike.”
