Theory Audio Design, has, announced the appointment of audio industry market veteran, Marc Bertrand as Chief Operating Officer (COO) for Theory Audio Design (Theory), and Theory’s sister company in the home theater category, Pro Audio Technology (PRO).
Marc Bertrand has over 25 years of experience that includes 15 years at Tannoy North America, eight years at TC Group Americas, and over five years at Canadian professional audio manufacturer, Adamson Systems Engineering (Adamson).
During his tenure at Tannoy North America he moved up the ranks to VP of sales and ultimately, managing director where he played a key role in doubling the company’s revenue. Tannoy was acquired in 2001 by TC Group A/S. Then in 2009, the Americas operations were merged into TC Group Americas, where Bertrand was appointed the role of CEO overseeing all brands, strategies, and operations for Tannoy, Lab.gruppen, TC Electronic, TC-Helicon, Dynaudio Acoustics, Lake, and the distributed lines Audica, and Linn Residential Audio.
In 2017, Bertrand joined Adamson where he served in several roles, most recently as CEO.
“I couldn’t be more delighted to have Marc join the companies as COO” comments Paul Hales, CEO of Theory and PRO.
“We’re excited to have him lead our global Sales and Operations organizations. Marc’s broad experience and unimpeachable track record within the commercial, professional and consumer market segments fits perfectly with our vision for the Theory and PRO brands. We have big plans for both companies – including Theory Professional’s official launch into the commercial audio market at InfoComm 2023 – and we are confident we can achieve our strategic objectives with Marc at the helm.”
According to the company, Theory’s product ecosystem is unique in that offers many of the performance qualities of professional audio products, including effortless dynamics, high efficiency, and rugged durability, but with the sonic delicacy, detail, and resolution of the best high-end high-fidelity products. The company boasts that add Theory’s intelligent full-system design approach, with automatically tailored loudspeaker DSP, and integrators will be able to provide their clients with high levels of performance and value.
“There are several reasons I was attracted to Theory and PRO, adds Marc Bertrand.
“I’ve always gravitated to the ideal of audio performance first and foremost, and this is an unshakeable core value of the companies. Combine that with a well-defined, focused, and elegant family of products—designed with passion and an uncompromising execution of fit and finish—and it was a no-brainer for me; they were speaking my language. At Theory and PRO, we’re a small but tight team, driven to create the best audio experiences in our market segments, and to build an organization that our global partners, staff and suppliers will be proud to be a part of.”
Theory Professional will address the premium audio niche with a small stable of high-utility loudspeakers, subwoofers, and amplified loudspeaker controllers that offer performance in every application—indoors and out. Theory Professional will officially launch at InfoComm 2023. Attendees are encouraged to visit booth #4989 and audio demo room W223A to experience the Theory product line.
