Victrola, a manufacturer of turntables and music-related products in the home for more than 115 years, has announced the launch of the Victrola Automatic, a fully automatic turntable that combines ease of use with the brand’s sleek, modern design aesthetic.
Along with automatic play and tonearm lowering/raising functions, Victrola Automatic also offers more modern features, including Bluetooth connectivity, as well as a repeat button to continuously repeat the side of a vinyl record, which eliminates unwanted pauses and manual tonearm resets during listening sessions.
“Our team has been working on a fully automatic turntable design for over three years, but we weren’t going to release it to the market until we had something that looks better, performs better, and is easier to use than any other turntable on the market in its class,” says Scott Hagen, CEO, Victrola.
“I’m more than confident to say Victrola has delivered. We again have a product that challenges the conventional approach on behalf of new customers’ needs, and it’s resulted in a beautiful, easy-to-use, quality-centric, and affordable turntable.”
Victrola Automatic Turntable Employs Audio-Technica Cartridge
The new Victrola Automatic Turntable is available from a variety of retailers, and the company emphasizes the development of the turntable was guided by four basic principles: Ease of use, ease of setup, sound quality, and a modern industrial design.
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The company adds that its latest product is designed for versatility when it comes to sound system setups, the Victrola Automatic features both wired and wireless outputs to match today’s variety of preferences. For listeners who prefer a more analog setup, RCA outputs with a switchable preamp can be used with both powered speakers or more high-end systems that utilize an external preamp. The Victrola Automatic also includes VINYLSTREAM Bluetooth output for both speakers and headphones for listeners who prefer additional convenience.
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