URC, a global developer of smart residential and commercial automation, has announced a major upgrade to its Virtual Assistant on the company’s website and Dealer Portal. This evolution combines the latest advances in artificial intelligence with URC’s proprietary knowledge base and installer workflows, reinforcing URC’s reputation as one of the most forward-thinking brands in the custom integration (CI) and CEDIA channel.
URC introduced the Virtual Assistant in 2024 as a 24/7 AI-powered tool to streamline access to technical information and support resources. Later that year, URC launched Phase 2, adding voice interaction that allowed dealers to query documentation hands-free while actively installing or troubleshooting systems. This early adoption of voice interaction in a professional support context distinguished URC from peers and set a new benchmark for dealer-focused tools.
“In 2024 we launched AI support, later that year we gave it a voice, and now in 2025 it’s smarter, faster, and visual. URC supports its dealers by building tools that make installs smoother and service more efficient,” says Ron Pence, marketing lead, URC. “With GPT-5, file uploads, and knowledge-first answers, our Virtual Assistant is a practical, field-ready tool that saves time and delivers accuracy.”
URC Virtual Assistant Supports Easier User Interactions
According to the company, the latest upgrade represents Phase 3 of URC’s AI roadmap. Powered by GPT-5, the Virtual Assistant now delivers clearer explanations, more natural dialogue, and highly accurate troubleshooting. It is designed with a knowledge-first approach: URC’s internal technical documentation is always prioritized, with fallback to GPT-5 for broader context when necessary. For the first time, users can also upload screenshots, images, and documents, allowing for precise and visual troubleshooting of system errors, programming issues, or interface settings.
The upgraded Virtual Assistant complements URC’s portfolio of advanced solutions, including the Total Control automation platform, Complete Control systems, and the growing library of Unified Modules for lighting, climate, locks, shades, and scenes. It also aligns with URC’s integration with major voice platforms such as Amazon Alexa, Google TV, and Comcast Xfinity, underscoring the company’s commitment to accessible, consistent, and scalable automation experiences.
“When I’m programming a client’s home, I need information quickly. Time is money,” adds dealer, Andreas Daglis of Integrity Sound. “That kind of immediate access means I resolve issues faster, stay efficient on the job, and deliver a better experience for the homeowner.”
