ProSource, a national consumer electronics group, has announced the addition of Rotel as a new vendor partner through its exclusive USA distributor, Clear Wave Ventures, LLC. This partnership is said to bring a renewed focus to the Rotel and Michi brands, enabling closer collaboration with the extensive network of ProSource dealers.
As part of this initiative, authorized ProSource dealers will benefit from enhanced support including DFI, terms, and generous demo programs.
James Krodel, U.S. Sales at Clear Wave Ventures, expressed his enthusiasm in partnering with the ProSource buying group.
“Rotel’s participation in ProSource marks a significant step forward for our brand, our partners, and our customers. By working more closely with the exceptional ProSource dealer community, and investing in inventory, marketing, and support, we are better positioned than ever to fuel growth and long-term success for Rotel, Michi, and our collective businesses,” comments Krodel.
According to Rotel and Clear Wave Ventures, this partnership aligns with Rotel’s new direct distribution strategy for the U.S. market. The strategy focuses on improving service levels, increasing marketing initiatives, and delivering a stronger connection between the brand and our dealer network — all with the goal of enhancing customer experience and driving profitability for partners.
“We are very proud that Rotel chose ProSource as their launch partner for their new independent distribution in the U.S.,” says ProSource vice president of business development Jim Kozicki. “Rotel has long been known for building high-quality, high-performance products that punch well above their weight class. We look forward to working with Daren, Jim and their team to relaunch the Rotel and Michi brands.”
