Parks Associates has released its updated list of the top 10 U.S. subscription over-the-top (OTT) video services, based on estimated numbers of subscribers through September 2022 from the firm’s OTT Video Market Tracker. The research firm reports that 83% of broadband households have at least one OTT service, with 23% adopting nine or more OTT subscriptions.
Parks Associates notes the Top 10 U.S. Subscription OTT Video Services is the first instance in the history of this annual report that Netflix is not in the top spot. The firm’s research finds that Prime Video has surpassed Netflix in the number of paid subscribers. Also, Peacock entered the top 10 list for the first time in 2022, while Showtime fell off the list.
Top U.S. Subscription OTT Video Services
2019
- Netflix
- Prime Video
- Hulu
- HBO Now
- CBS All Access
2020
- Netflix
- Prime Video
- Hulu
- Disney+
- ESPN+
2021
- Netflix
- Prime Video
- Disney+
- Hulu
- HBO Max
2022
- Prime Video
- Netflix
- Hulu
- Disney+
- HBO Max
Parks Associates adds that it will share this data and other relevant research at Future of Video, December 12-14 at the Marina del Rey Marriott in California.
More news from CE Pro: CE Pro Podcast #130: The Future of Ultra-Resolution, High Definition (8K)
