Latest In: Operations

AiSPiRE dealer support One Firefly sales and marketing WAC Lighting
WAC Lighting AiSPIRE One Firefly

AiSPIRE Partners with One Firefly to Support Dealer Marketing Efforts

As part of the agreement between the companies, new AiSPIRE dealers will gain a $250 One Firefly marketing…

Briefs August 28
CEDIA Expo CEDIA Expo 2025 CEDIA Expo/CIX dealer education dealer support Dow Technologies Shelly
Shelly Dealer Program interfaces

Shelly Reveals Massive Rollout of Pro Channel Resources

A dedicated dealer program, increased pro channel distribution and education resources crown the company’s announcement.

News August 28
Light Can Help You Lighting Design Sales Skills
Man talking to potential client about lighting to symbolize a potential pitfall when using too many technical terms as part of the sales process or design pitch

Analogies Can Tap Into a Universal Language When Selling Lighting

Clients aren't always going to understand everything you're selling. The worst thing you can try to do is…

News August 22
CEDIA Expo/CIX dealer software dealer support VITAL
CEDIA Expo 2025 VITAL

VITAL to Show Ascend, Business Blueprint at CEDIA Expo 2025

Show attendees can stop by booth #433 to learn more about the VITAL Ascend and the VITAL Business…

Briefs August 20
Daisy Opinion
Woman technician in the field meant to represent the average female on-site technician in the custom smart home integration industry workforce

Opinion: Women Technicians and Leaders Offer Competitive Advantage in Custom Integration

As top technology companies have publicly shed their diversity programs and cut staff, we see a great opportunity…

News August 20
Coastal Source Opinion Sustainability
recycle sign on brown paper texture background environmental packaging

Opinion: Environmental Packaging Helps Integrators as Much as It Does Nature

With innovation and sustainability as a priority, it's possible to design packaging that can protect products, the environment,…

News August 18
8K 8K Association Audio Advice CEDIA Expo CEDIA Expo 2025 CEDIA Expo/CIX D-Tools Mergers & Acquisitions People and Places The Sound Room Week in Playback
Audio Advice Showroom featured in weekly playback article

This Week in Playback: An East Coast Staple Moves Out West

CE Pro takes a look through all the news static throughout the week to find the stories and…

News August 15
Audio Advice Mergers & Acquisitions The Sound Room
Interior view of an Audio Advice showroom featuring large Sony video walls, immersive home theater displays, and high-end audio equipment arranged in a modern, well-lit space.

Audio Advice Expands National Footprint with Acquisition of The Sound Room

Further growing its reach, the N.C.-based dealer seeks to preserve its regional service reputation through careful selection of…

News August 14
CEDIA Expo CEDIA Expo 2025 Showrooms smartshowroom360 virtual showrooms
SmartShowroom 360

How SmartShowroom360 Is Redefining the Showroom Experience for Integrators

SmartShowroom360 is a digital sales platform designed to help integrators showcase smart home technology without a physical showroom.

Sponsored August 8
Artificial Intelligence D-Tools Greybull Stewardship StellarIQ
D-Tools StellarIQ investment

StellarIQ’s $12 Million Investment in D-Tools Brings More Than Cash to the Company

The newly announced Series C investment will also come with other benefits that include D-Tools' access to StellarIQ's…

News August 5
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series