How Families, Early Adopters, and Market Influencers Impact the Home Tech Space
Research from Parks Associates suggests that home security systems may help boost smart home adoption rates, especially among…
News May 14
Latest In: Parks Associates
Are You Ready to Convert Some Audiophiles?
While the audio industry has been focused on appeasing Millennial buyers, there's still plenty of opportunities to sell…
News February 18
Parks Associates Unveils CES 2021 Connection Summit Topics, Reports New Video Doorbell Data
A new study finds customers are now more interested in buying video doorbell products from major manufacturers like…
News November 2
Research Finds Over Half of U.S. Citizens Open to Sharing Data to Help Fight Coronavirus
According to a study by Parks Associates, broadband households in the United States are willing to assist with…
News August 4
Research Finds Security System Installations Increased by 33% in 2019
Recent data from Parks Associates suggests U.S consumers are now more interested in DIY and ad hoc smart…
News April 20
Parks Associates: Headphones Likely to Experience Sales Spike Due to Coronavirus
Thanks in part to a record number of work-from-home employees, sales of headphones, earphones, smart speakers and more…
News April 8
Parks Associates: 60% of New Security Systems Are Self-Installed
Data from Parks Associates' recent DIY security research suggests a sharp rise in self-installed security systems in the…
News March 16
5 Mistakes to Avoid When Selling Smart Locks
Sticking with a single wireless protocol and avoiding integrated security will stifle your smart door lock sales and…
News February 21
Massive Home Automation Survey Reveals Anticipated Growth of 10% in 2019
Thanks in part to new market stability, integrators are seeing a surge of interest in home automation technology.
News December 13Spotlight on Shading
Lighting & Shading Spotlight Sponsors
Latest Products
