Are You Ready to Convert Some Audiophiles?
While the audio industry has been focused on appeasing Millennial buyers, there's still plenty of opportunities to sell…
News February 18
Latest In: Parks Associates
Parks Associates Unveils CES 2021 Connection Summit Topics, Reports New Video Doorbell Data
A new study finds customers are now more interested in buying video doorbell products from major manufacturers like…
News November 2
Research Finds Over Half of U.S. Citizens Open to Sharing Data to Help Fight Coronavirus
According to a study by Parks Associates, broadband households in the United States are willing to assist with…
News August 4
Research Finds Security System Installations Increased by 33% in 2019
Recent data from Parks Associates suggests U.S consumers are now more interested in DIY and ad hoc smart…
News April 20
Parks Associates: Headphones Likely to Experience Sales Spike Due to Coronavirus
Thanks in part to a record number of work-from-home employees, sales of headphones, earphones, smart speakers and more…
News April 8
Parks Associates: 60% of New Security Systems Are Self-Installed
Data from Parks Associates' recent DIY security research suggests a sharp rise in self-installed security systems in the…
News March 16
5 Mistakes to Avoid When Selling Smart Locks
Sticking with a single wireless protocol and avoiding integrated security will stifle your smart door lock sales and…
News February 21
Massive Home Automation Survey Reveals Anticipated Growth of 10% in 2019
Thanks in part to new market stability, integrators are seeing a surge of interest in home automation technology.
News December 13
Report: 16% of US Households Plan to Buy Standalone Smart Security Products
According to Parks Associates, twice as many consumers intend to purchase a standalone security product instead of a…
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