Shelly Plug Gen4

Shelly Group has released the Shelly Plug Gen4 for the U.S. market, extending the company’s Gen4 smart device line. The plug is designed to work with multiple smart home ecosystems and supports Matter, Wi-Fi, Zigbee, as well as local control. It integrates with Google Home, Amazon Alexa, Apple Home, Samsung SmartThings, Home Assistant, among other platforms.

The plug handles loads up to 1800W (15A) and includes protections against over wattage, over current, over voltage, under voltage and over temperature. The device also provides real-time energy monitoring and can be used to automate or schedule connected devices alongside this is a built-in lux sensor for automations built on light levels as well. Automations are handled through the built-in Shelly script editor, though pre-configured scripts are also available through the Shelly library. This includes scenarios like automatically rebooting networking equipment after an internet outage.

Security features include TLS 1.2 and encrypted flash to safeguard communications and stored data. Setup is handled through the Shelly app, with options for either cloud-based or local operation, the latter of which is available to ensure data privacy as desired.

The Shelly Plug Gen4 is available in white or black finishes with an MSRP of $19.99 and can be purchased through us.shelly.com or authorized distribution partners in North America.

Summary of Features for the Shelly Plug Gen4

  • Matter, Wi-Fi, Zigbee, and local control
  • Real-time energy monitoring
  • Local-first privacy and GDPR-compliant cloud support
  • Custom automation and scripting via Shelly script editor and library
  • Supports loads up to 1800W / 15A
  • Protections for over wattage, current, voltage, and temperature
  • Built-in Lux sensor and customizable LED ring
  • Commercial-grade security with TLS 1.2 and encrypted flash
  • Quick setup through Shelly app

Published: December 10, 2025

Product Info:

Product Name: Shelly Plug Gen4
Product URL: https://us.shelly.com/products/shelly-plug-us-gen4-white
Manufacturer: Shelly
Manufacturer URL: https://us.shelly.com/
MSRP: $19.99
Availability or Sourcing Info: https://us.shelly.com/
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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series