CEDIA Expo has long been the industry’s premier gathering for custom integrators, manufacturers, and innovators shaping the connected home, but while returning exhibitors often draw attention for their product launches and booth experiences, some of the most exciting developments come from new exhibitors making their breakout into the professional installation channel.
This year’s roster of new exhibitors at CEDIA Expo includes startups, international brands expanding into the U.S. market, and established companies entering the custom installation channel for the first time.
They bring fresh ideas, niche solutions, and untapped opportunities to the show floor. Whether it’s scalable lighting systems, immersive showroom tools, proactive security platforms, or design-forward AV gear, these companies offer new ways for integrators to differentiate and deliver value to their clients.
To help you navigate the show and make the most of your time, we asked each new exhibitor a few key questions: What do they offer? Why are they joining the Expo now? And—most importantly—what can integrators expect when visiting the booth?
Here’s what we got for you.
New Exhibitors Making Their Debut at CEDIA Expo 2025
SimpliSafe (Booth #1139)
What Solutions It Provides
SimpliSafe offers whole-home security solutions to protect against everything from intruders to fires, water damage and more with products designed around blending into whatever environment they’re placed it. They also provide professional monitoring services that combine AI with human analysis to prevent crime and, in emergency situations, ensure the fastest, most effective response possible.
Why It’s at CEDIA Expo
“We are rolling out a new professional installation channel. While many people recognize SimpliSafe as a pioneer of “DIY” home security, we recognize there’s a large segment of home and small business customers who want personalized, one-on-one consultation in choosing their home security system.
These customers prefer support at every step of the way—from selecting security components that meet their unique security concerns to designing and installing the system, and ongoing support. SimpliSafe is now delivering on these needs, and there’s frankly no better opportunity to share this news with residential and commercial integrators and begin to build our network of partners than at CEDIA Expo.”
What It’s Bringing to the Show
SimpliSafe will be offering demonstrations of its new outdoor monitoring service SimpliSafe Active Guard Outdoor Protection, which is designed to act a proactive monitoring services to help identify and intercept potential threats using edge and cloud AI alongside SimpliSafe’s own security agents. Additionally, the company will showcase its full range of SimpliSafe security solutions, from indoor and outdoor security cameras to burglary sensors that detect motion or glass breaking, to hazard sensors that detect fires, floods, and temperature changes.
What It Wants Your Takeaway to Be
“If [integrators’] customers want to protect their homes and small businesses, the most advanced option at the greatest value is SimpliSafe—especially with our latest innovations.”
SmartShowroom360 (Booth #1637)
What Solutions It Provides
Fully immersive, custom-branded 360° virtual showrooms specifically designed for the custom integration industry that allow integrators to showcase smart home solutions—like lighting, shades, control, and more—in ultra-realistic, 360° environments that simulate real smart home functionality.
Why It’s at CEDIA Expo
“CEDIA Expo is the center of gravity for the CI industry. With SmartShowroom360 being a completely new category of sales enablement tool, there’s no better place to connect directly with the integrators and partners it was built for. We want to show people—literally—how this can transform the way they demonstrate and sell connected home solutions.”
What It’s Bringing to the Show
The company will be exclusively showcasing its SmartShowroom360 service. Visitors to the booth can explore the showroom live via interactive monitors, experiencing firsthand how the 360° environments work, how lighting and shading scenes simulate real smart home control and how the platform can be customized to reflect each integrator’s brand.
What It Wants Your Takeaway to Be
“This isn’t just a flashy virtual tour—it’s a game-changing sales tool. SmartShowroom360 empowers integrators to deliver stunning, memorable client experiences and differentiate themselves from competitors with a resource that’s as innovative as the solutions they install.”
Aqara (Booth #729)
What Solutions It Provides
Smart home devices “designed to make homes smarter, more sustainable, and adaptable to users’ evolving needs.” Aqara’s portfolio includes smart home hubs, smart sensors, door locks, indoor and outdoor surveillance cameras, video doorbells, smart lights and switches, plugs, HVAC control and motorized window treatments that integrate with major smart home platforms like Apple Home, Google Home, Amazon Alexa, Samsung SmartThings, Matter and more.
Why It’s at CEDIA Expo
“In 2025, Aqara seeks to further cement its status as a top smart home brand with the widest breadth of products in the North American market, as well as raise awareness about professional solutions that meet the demands of high-performing homes and non-residential properties such as multifamily homes, workspaces, hospitality, and medical facilities.”
What It’s Bringing to the Show
A few hidden surprises are in store for visitors to the Aqara booth, but the company has confirmed a live demo of its Aqara Studio platform as well as an assortment of its latest Matter products will be present at the show.
What It Wants Your Takeaway to Be
“Whether you’re a system integrator, developer, or an IoT enthusiast, we hope folks will see that Aqara Studio is the ultimate platform to design, manage, integrate, and customize all your smart solutions—for both your clients and yourself.”
SunLight2 (Booth #4243)
What Solutions It Provides
SunLight2 specializes in architectural-grade LED lighting solutions with a focus on high color accuracy, light for wellbeing and dim-to-warm capabilities ideal for clients seeking premium-quality lighting in the high-end residential market.
Why It’s at CEDIA Expo
“Lighting is one of the fastest-growing categories for integrators, and we want to demonstrate how our premium LED solutions can elevate their projects and add value to their services.”
What It’s Bringing to the Show
SunLight2 will be showcasing a wide range of premium LED bulbs, color-tunable LED tape, power supplies and high-end fixture.
What It Wants Your Takeaway to Be
“That SunLight2 is a trusted lighting partner, offering innovative, high-performance LED solutions designed to support both technical excellence and design-driven spaces.”
Neptune (Booth #3137)
What Solutions It Provides
Neptune creates premium outdoor entertainment technology, including outdoor-rated smart TVs, mounts, and soundbars, built for durability and performance in any setting.
Why It’s at CEDIA Expo
“We are thrilled to showcase our latest products, the Neptune Shade Outdoor Smart TVs and the award-winning Outdoor Soundbar, to a larger audience, as well as discuss all of the exciting innovations in Outdoor AV with fellow innovators.”
What It’s Bringing to the Show
Neptune will be showcasing its new line of Shade Outdoor Smart TVs, as well as its award-winning Outdoor Soundbar.
What It Wants Your Takeaway to Be
“Our outdoor entertainment systems can be just as vivid, dependable, and long-lasting as indoor TVs and soundbars, but without worry of safety hazards.”
Deako (Booth #4144)
What Solutions It Provides
Deako provides personalized, integrator and builder-friendly smart lighting control solutions designed to make homes smarter, more convenient and future-ready with a heavy emphasis on modularity for easy upgrades in retrofit scenarios.
Why It’s at CEDIA Expo
“CEDIA Expo brings together the most forward-thinking professionals in the connected home space, making it the ideal place to showcase how Deako is redefining smart lighting for homeowners and integrators alike.
“We’re here to demonstrate how our solutions simplify installation, deliver a premium homeowner experience, and help integrators grow their business with a scalable, future-proof product line. Just as importantly, we’re here to listen, to hear firsthand about the challenges integrators and industry partners are facing, so we can continue building solutions that truly meet their needs.”
What It’s Bringing to the Show
Deako will be showcasing its new Smart Switch (Gen 2) along with its full product lineup while at the show.
What It Wants Your Takeaway to Be
“With Deako, integrators can offer a premium smart lighting experience without the usual complications or costs, creating an easy, value-added relationship with the buyer that opens the door to ongoing opportunities to enhance the home over time.”
NextLevel Acoustics (Booth #1820)
What Solutions It Provides
NextLevel Acoustics provides premium, customizable audio solutions tailored for professional integrators.
Why It’s at CEDIA Expo
“We’re exhibiting at CEDIA to showcase our commitment to the custom installation community and to strengthen our partnerships with dealers, integrators, and designers.”
What It’s Bringing to the Show
NextLevel Acoustics will be highlighting its Fusion Frames for soundbars as well as its Cinema Series of loudspeakers, with a substantial emphasis on its new Audio Art collection, which integrates high-performance audio with fine art through designer fabric grilles styled to resemble a picture matte once installed.
What It Wants Your Takeaway to Be
“We want everyone who visits our booth to leave knowing NextLevel Acoustics is the go-to partner for truly custom, high-performance audio solutions that elevate any project. The biggest takeaway should be: ‘These guys don’t just sell speakers—they solve design and installation challenges with premium, tailor-made audio solutions that make my work stand out.'”
Grimani (Booth #1720)
What Solutions It Provides
Grimani provides high-performance, bespoke audio solutions primarily for home theaters, private cinemas, and critical listening environments with its offerings combining custom design, precision engineering and decades of acoustic engineering expertise.
Why It’s at CEDIA Expo
“Following years of successful collaborations in shared booths, we knew the time was right to create a dedicated Grimani Systems experience for our partners. This will allow us to spend quality 1:1 time with our partners without the constraints of timed demonstrations.”
What It’s Bringing to the Show
Grimani will have its new MP84 mini-port in-ceiling speaker on display in its booth, as well as a selection of its award-winning Rixos series speakers.
What It Wants Your Takeaway to Be
“We aim for every visitor to leave with a clear understanding of our expertise and the benchmark solutions we deliver to the industry. Our system design, speakers, and engineering set the standard for both performance and customization.”
Liftmaster (Booth #837)
What Solutions It Provides
LiftMaster delivers simple, secure access to homes, communities and businesses worldwide through a combination of software solutions and an expansive portfolio of hardware that includes garage door openers, gate operators, commercial door operators, smart video intercoms, and smart door controllers, all of which are connected via its myQ ecosystem.
Why It’s at CEDIA Expo
“CEDIA [Expo] provides a unique opportunity to engage with integrators who are shaping the future of connected living, and we’re here to demonstrate how access control can be a seamless part of that whole automation ecosystem for multifamily properties.”
What It’s Bringing to the Show
In addition to specific developments the company plans to keep under wraps until the show, LiftMaster will be showcasing its latest innovations in access control solutions for community and multifamily living, including its award-winning line of smart video intercoms. The company will also be showcasing enhancements to its myQ Community software and app.
What It Wants Your Takeaway to Be
“We want integrators to walk away understanding that LiftMaster does so much more than just open a door—we’re a smart access partner. Our solutions are designed to integrate easily, scale efficiently, and deliver real value to integrators and their customers. Our goal is to empower integrators with solutions that are easy to deploy, reliable, and add real value to the communities they serve.”
