Sennheiser to Strengthen Service Through SureBright Partnership

The new partnership is designed to help Sennheiser better support its customers.
Published: September 17, 2025

SureBright, a InsureTech platform for product protection and extended warranties, has partnered with the Sennheiser Consumer division to offer extended warranty and shipping insurance coverage to customers shopping on Sennheiser-Hearing.com in the U.S. and Canada.

This partnership is designed to strengthen Sennheiser’s customer-first commitment by ensuring shoppers have peace of mind when purchasing the brand’s renowned premium audio products. Through SureBright, customers will now have access to seamless warranty coverage and shipping protection with no added complexity.

“We are thrilled to partner with SureBright to bring enhanced warranty coverage options and shipping insurance to our U.S. and Canadian customers,” says Jared Toops, head of Ecommerce, America – consumer hearing business at Sennheiser. “The Sennheiser brand’s 80 years of heritage in delivering the future of audio is underpinned by our commitment not just to our products, but to our customers. By partnering with SureBright, we ensure that both are supported by a partner that is trusted by over 500 brands, including many within our own  authorized retailer network.”

SureBright’s platform enables merchants and global brands to drive incremental revenue with no cost, no lift, and pure revenue upside. Its modern approach to product protection has already been embraced by leading retailers and buying groups, including ProSource dealers such as ListenUp and AudioLab.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series