Proactively Sell Lighting Using a Showroom

Integrators convert small areas in their showrooms into ‘lighting labs’ to close more deals selling lighting.

Jun 15, 2022

11 Steps to Get Started (and Be Successful) in Selling Lighting Fixtures

Leaning on vendors, starting small, and deciding whether to add an electrical division are important factors when selling lighting fixtures.

Jun 14, 2022

Article Sales

Stressing Systems Integrators’ Value

Systems integrators' clients need to gain trust in you! Don’t ever take this for granted. Show them you are worthy of their trust.

Jun 08, 2022

Simple Ways to Market Your CEDIA Certifications

Marketing your CEDIA certifications (CIT) can seem intimidating, but there are plenty of simple ways to get started.

May 05, 2022

Why AV Business Owners Need to Change How They Approach Sales

Today, the buyer requires more to decide in your favor. That 'more' comes down to differentiation.

Mar 25, 2022

How Tym Takes Modus VR Design Tool Beyond Virtual Reality Headset

Utah integrator Tym Smart Homes & Home Theaters engages customers anywhere they’re based with Modus VR 3D renderings, 360-degree designs, digital ‘fly throughs’ and more.

Mar 15, 2022