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Boosting Custom Electronics Sales with Superfans

Never take your custom electronics customers for granted, whether you’re interacting with prospective, or far along in the sales funnel.

Aug 03, 2022

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Why Custom Integrators Shouldn’t Sell Based On Price

How do you successfully navigate a challenging custom integrator sales discussion about price with a potential client?

Jul 25, 2022

Proactively Sell Lighting Using a Showroom

Integrators convert small areas in their showrooms into ‘lighting labs’ to close more deals selling lighting.

Jun 15, 2022

11 Steps to Get Started (and Be Successful) in Selling Lighting Fixtures

Leaning on vendors, starting small, and deciding whether to add an electrical division are important factors when selling lighting fixtures.

Jun 14, 2022

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Stressing Systems Integrators’ Value

Systems integrators' clients need to gain trust in you! Don’t ever take this for granted. Show them you are worthy of their trust.

Jun 08, 2022

Simple Ways to Market Your CEDIA Certifications

Marketing your CEDIA certifications (CIT) can seem intimidating, but there are plenty of simple ways to get started.

May 05, 2022