L-Acoustics, a global professional and luxury residential audio company, has announced its strategic investment in French-based MagREEsource. It has also established exclusive partner rights in the professional audio industry for sustainable and sovereign, European-based rare earth magnets critical to loudspeaker manufacturing.
The audio company points out the partnership introduces a breakthrough circular economy model for the professional audio industry through innovative magnet recycling and manufacturing technology. By investing in MagREEsource, L-Acoustics is supporting a startup partner that will allow the loudspeaker manufacturer to significantly reduce its environmental footprint while diversifying its supply sources for neodymium magnets essential to loudspeaker manufacturing. This strategic move L-Acoustics suggests, demonstrates its commitment to environmental stewardship while enhancing supply chain resilience.
“The strategic investment and partnership with MagREEsource represent a significant advancement in our sustainability journey,” says Hervé Guillaume, CEO at L-Acoustics Group. “By securing exclusive access to this revolutionary technology for the professional audio sector, we are not only reducing our environmental footprint but also strengthening our supply chain resilience and delivering on our commitment to responsible innovation. We’re proud to support a promising startup whose breakthrough technology has the potential to transform sustainability practices across multiple industries. The ability to recycle nearly 100% of magnet materials from diverse sources creates a true circular economy model that can benefit the audio sector and beyond.”
For L-Acoustics, this collaboration represents a new approach to sustainable manufacturing in the audio industry. The proprietary recycling technology of MagREEsource enables 100% recovery of neodymium magnets from various sources, including loudspeakers, electric vehicle engines, and wind turbines generators, transforming them into high-performance magnets made with 100% recycled material. This circular process the company asserts, drastically reduces the environmental impact compared to traditional magnet production methods.
L-Acoustics stresses the environmental benefits of this partnership are substantial. A recycled magnet from MagREEsource produces 91% less carbon dioxide than traditionally manufactured magnets from newly extracted materials—just 6 kg (13.2 pounds) of CO₂ compared to 67.6 kg (149 pounds) for conventional manufactured magnets. Additionally, the recycling process uses 86% less water, saving approximately 1,187 liters (313.5 pounds) per kilogram of magnet produced.
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