Bang & Olufsen has announced a multi-year partnership with Williams Racing.
In addition to its logo adorning the FW44, Bang & Olufsen will be its Official Team Partner and will work with the leading Formula 1 company to create impactful, immersive and multi-sensory customer and fan experiences.
“I’m delighted to welcome such a globally iconic brand to the Williams Racing stable of partners. For nearly 100 years, Bang & Olufsen has been at the forefront of design and innovation and created some of the most memorable and iconic products in the world,” says Williams Racing CEO and Team Principal Jost Capito.”
“And we have that same desire for perfection. The combination of Bang & Olufsen and Williams Racing is perfectly aligned with our ‘Williams Beyond Racing’ brand strategy and is further proof of Williams’ continued growth over the past 12 months, both on and off-track.”
Kristian Teär, CEO of Bang & Olufsen, is looking forward to the partnership and states it will help the company attract the attention of more global consumers.
“I’m proud of this new partnership. We share Williams’ passion for excellence, performance, and the desire to create only the best, and together we can provide some extraordinary experiences to fans and customers,” adds Teär.
“It is a key strategic priority for us to increase our brand awareness, and with this partnership we will be able to reach even more global consumers from this weekend, and in the years to come. We cannot wait to show the world what we can do together – and Bahrain will undoubtedly be the beginning of something amazing.”
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