Azione Unlimited, a national buying group, has announced the election of Maren Gehling, director of sales, custom home & integration at Hunter Douglas, to its Advisory Board.
The popular buying group states that with a with a proven record of driving growth and fostering partnerships in the custom integration industry, Gehling brings a distinctive dual focus: championing the needs of dealers while providing a strategic voice for vendor collaboration.
According to Azione Unlimited, Maren Gehling’s election reinforces its foundational commitment to balanced representation. The 10-member Advisory Board, composed equally of dealer and vendor members, ensures every decision supports the full spectrum of Azione’s 300-plus member community.
“I’m honored to join the Azione Unlimited board and collaborate with visionary leaders dedicated to helping members thrive,” says Maren Gehling. “In a rapidly evolving market, empowering dealers isn’t just important, it’s essential. I’m excited to contribute meaningful insights that spark growth and elevate our Azione community, and in doing so, raise the bar for the entire channel.”
Gehling joined Hunter Douglas in 2012. She has played a pivotal role in advancing the company’s custom integration solutions and strengthening channel partnerships. Her leadership was instrumental in Hunter Douglas joining Azione Unlimited in 2023, and she has since championed initiatives that align the company closely with the organization’s smart home community.
Maren Gehling’s election was announced at the Azione Unlimited Spring Conference in Indianapolis and is effective immediately.
“Maren’s the kind of leader who listens first, then brings ideas that actually move the needle,” comments Patrick McCarthy, executive director of Azione Unlimited. “She gets what dealers need to succeed and knows how to connect that with the strengths of our vendor community. I’m excited to see how her perspective helps push all of us forward.”
Maren Gehling’s fresh perspective and dealer-first mindset strengthen the Advisory Board’s mission as it continues to evolve. Her role builds upon the foundation laid by outgoing board member Ron Callis, CEO of One Firefly.
Current Azione Unlimited Advisory Board Members:
- Brad Camp, Director of business development, OneVision
- Maren Gehling, director of sales, custom home & integration, Hunter Douglas
- Mike Cleary, Sr. director of strategic accounts, Sonance
- Patrick Laidlaw, director of business development-integration, WAC Lighting
- Angela Larson, SVP services & customer operations, Savant
- Bryan Mills, principal, Mills Technologies
- Kyle Steele, president, Global Wave Integration
- Ryan McDaniel, president, One-Touch Automation
- Nick DeClemente, president, Elevated Integration
- Paul Ostrin, president, Unlimited Integration
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