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Millennials

CE Pro Millennial Blind Music Challenge: CD vs. Vinyl

By Robert Archer · April 10, 2018 • A blind listening test reveals how Millennial consumers view older, physical audio formats and how these formats fit into today’s streaming audio world.

Millennials Leading the Growth of New Home Buyers

By CE Pro Editors · April 3, 2018 • While the common opinion is that Millennials are uninterested in home ownership, new data from the Census Bureau suggests the opposite.

What Millennials Want in Audio? CE Pro’s Youngest Editors Respond

By Andrew Nichols · March 12, 2018 • CE Pro's Millennial editors discuss how high-end audio manufacturers and dealers might better appeal to younger, digitally inclined buyers.

Consumer Audio Needs a ‘Shot of Youth’: Lessons from Millennial Marketers

By Robert Archer · March 1, 2018 • With Baby Boomers re-prioritizing their spending, the high-performance audio industry needs to appeal to younger audiences. Millennials (and the young-at-heart) who market high-quality music systems share their experiences and advice.

Basement Remodeling Strategy Feeds Integrator’s RMR

By Jason Knott · February 15, 2018 • Lelch Audio Video uses strong marketing techniques, specializes in basement remodeling, and embraces responsive service plans to target Millennials.

Affluent Millennials, Home Tech and Chilling Lessons from Wealth Management Industry

By Julie Jacobson · November 22, 2017 • J.D. Power survey suggests wealth-management firms are ignoring 'emerging affluent Millennials', causing the generation to move to online investment vehicles. Custom home-technology pros be warned.

Millennials, Amazon Prime Members to Drive CE/Smart-Home Purchases this Holiday

By Julie Jacobson · November 17, 2017 • Parks Associates research indicates video doorbells will be more popular than voice-control products this 2017 holiday, and that millennials and Amazon Prime members will be key purchasers of CE and smart-home devices.

Loxone Offers Smart-Home Control for ‘Everyman’

By Josh Willits · October 23, 2017 • Home technology integrator and quasi-Millennial visits Loxone showroom to scope out the home control and automation system for his new home.

Selling Smart-Home Systems to Mid-Market Consumers and Millennials

By Josh Willits · October 23, 2017 • This home technology integrator says there's a strong opportunity to market toward the mid-level consumer, Gen-X and Millennials who want smart-home technology but can't afford a $100k control system.

Houzz: First-Time Buyers Want More Smart Home Tech

By Lisa Montgomery · May 11, 2017 • It's official. A recent Houzz survey finds that first-time home buyers and millennials are more likely than any other group to prioritize smart home technology in new houses and renovations.

Control4 Gets Emojis for Home Automation Activities: ‘Kiss-Kiss’ for Romance Mode?

By Julie Jacobson · March 31, 2017 • BlackWire launches emoji driver for Control4 home automation systems, wooing Millennials with icons they know and love.

CEDIA Integrators Talk Sales Commissions, Millennial Slackers, Service Contracts

By Julie Jacobson · February 20, 2017 • Leslie Shiner led CEDIA's marathon "Work Smarter, Not Harder" workshop at ISE 2017, where she and top integrators shared tips on human resources, operations, sales and service.

CE Pro’s 2017 State of the Industry Report

By CE Pro Editors · January 13, 2017 • After a strong 2016 with 8.1% average growth, integrators look to keep momentum going for 2017. Now if only they can find technicians to hire.

CE Pro’s 2017 State of the Industry Report

By CE Pro Editors · January 13, 2017 • After a strong 2016 with 8.1% average growth, integrators look to keep momentum going for 2017. Now if only they can find technicians to hire.

Top Integrator Targets Millennials with New Content, E-Commerce Biz for Home Technology

By Julie Jacobson · December 16, 2016 • Taking a page from Blue Apron and Warby Parker, Audio Advice launches e-commerce and content-marketing site to attract a broader audience to high-end audio and other home technologies.

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