Parks Associates Launches Strategic Consulting Unit
Research firm Parks Associates wants to leverage its in-depth research, data and analytics to directly advise consumer tech…
News December 18
Latest In: Consumer Study
Samsung Leads in U.S. Smart TV Ownership
Parks Associates research finds that Samsung and LG combine to capture more than half of the U.S. smart…
News December 10
Consumers are Tired of Searching Streaming Platforms for Things to Watch
A new TiVo report of U.K. consumers finds that viewers are growing increasingly frustrated at the difficulty of…
News November 6
Consumer TV Preferences Continue Trending Towards the Extra-Large Thanks to Lowering Costs
Circana research also finds that consumers are replacing their older TVs a lot more frequently now as prices…
News November 5
Parks Research Shows Consumers Are After Integrated Smart Locks and Security Cameras
New research from Parks Associates finds that consumers are increasingly demanding integrated smart locks and security cameras.
News September 27
Research: Awareness, Privacy Concerns Impacting Consumer AI Interest
New research from Parks Associates shows that consumer awareness of new AI tools like ChatGPT and others is…
News August 1
EV Sales Growth Flattens Following Pandemic Peak
High cost and little improvement on public infrastructure have left many who were on the fence about purchasing…
News July 31
2024 Consumer Technology Spending Grows Shaky Apart From a Few Industry Staples
Despite shrinking consumer confidence a handful of tech categories seem largely resilient to current economic uncertainties.
News July 26
Streaming Industry Records Best Month Ever, Nielsen Says
Thanks to Netflix and other streaming services, June was a record month for the growing streaming inudstry.
News July 16Latest Products
