Located at the Dallas Market Center, Samsung recently renovated its Dallas Executive Briefing Center to showcase over 70 of its most cutting-edge displays on offer, including The Wall All-in-One and 8K Neo QLED displays. With the sheer multitude of displays needing content, Integrated Lifestyles needed to find the right video distribution solution that could stand up to the extreme demand of this showroom, and appease a high-profile client such as Samsung.
“The Dallas EBC is equipped to showcase Samsung’s latest display products and solutions, and is designed to enhance customer and partner engagement,” says Harry Patz Jr., Senior Vice President and General Manager, Display Division, Samsung Electronics America. “This showroom demonstrates our commitment to channel partners in our top-performing sales state for the custom install and reseller market.”
Integrated Lifestyles Tackles Largest HDANYWHERE Installation to Date
To ensure the substantial demands of the system were met, Samsung worked with Integrated Lifestyles, Inc. and The Lucas Sales Group to specify and install the various systems to support the displays. In the end, the teams selected HDANYWHERE to help control and manage the video distribution to each display. This, according to Apex Technologies, the lead distributor of HDANYWHERE in the US, would also allow the integration team to remotely monitor and diagnose issues as well.
“This project would not have been possible without the tireless efforts of Brian Kirkpatrick and the Team from Lucas Sales Group, as well as Paul Lopez at Integrated Lifestyles, whose hustle helped to get the project over the line,” says Jimmy Paschke, VP of Sales and Marketing of Apex Technologies US. “They had a short timeline to execute and get this space running smoothly before CEDIA, which was located in Dallas last year and promised to bring increased attention to the EBC.”
The team specified MHUB S—HDA’s solution for bigger projects with up to 80 zones of video and control included—to deliver lossless 4K video content to more than 70 of Samsung’s first-in-class portfolio of visual display products, including The Wall All-in-One, Samsung’s Interactive Display lineup, and its full line up of lifestyle products including The Frame, Premier, and 8K Neo QLED displays.
An added bonus, the team noted, was the MHUB S’s more cost-effective scalability compared to other AV over IP alternatives.
“True to that old saying that everything is bigger and better in America, I can say that this is the biggest HDANYWHERE installation in the world. We’re very proud to be behind Samsung’s amazing experience center, and we look forward to working on more projects with this inspirational company,” says James Trumper, HDANYWHERE USA Executive Vice President.
