The acoustical treatment company Vicoustic has announced that its standard Vicoustic products for the professional and residential consumer markets will continue to be distributed by its distribution partner Focal Naim America. The VicBooth product range, however will be distributed via the XCHANGE HD System starting in April 2023.
“VicBooth has special demands in terms of logistics and service and we believe the combination of direct involvement from Vicoustic and the new XCHANGE HD platform is the next step to offer improved availability, service and pricing to North American clients”, states Per Larsen, vice president of Vicoustic.
Current resellers of VicBooth in North America will be invited to continue ordering the product range through XCHANGE HD and the official change will happen from April 12 and the start of the NAMM show. New pricing for the VicBooth range will also be unveiled at this time.
During Vicoustic the annual The NAMM Show, from April 13-15 2023, in Los Angeles, event attendees can see VicBooth in the XCHANGE HD booth nr. 16108.
The normal range of Vicoustic products will also be showcased at NAMM at the brand’s distributor’s booth, Focal Naim America‘, which is located at nr. 14902.
“The XCHANGE HD platform allows manufacturers unprecedented control, transparency and reach in the global markets and is ideal for VicBooths logistically intense products and margin structure”, adds Ray Williams, president for XCHANGE Market Corp.
“We believe the combination of VicBooth and XCHANGE will allow a new level of efficiency and profitability for Vicoustic in the North American market and at the same time pave the way for more manufacturers to join XCHANGE HD.”