U.S. customers just got their first look at the new set of stellar luxury OLED TVs being brought in by Loewe Technology at CES 2026.
Who is Loewe Technology?
Loewe Technology is a luxury consumer electronics brand based out of Germany whose TVs have been available in Europe for nearly a century at this point. The company announced it would be entering into North American markets earlier this year with CES 2026 marking its formal expansion into U.S. and Canadian territories.
What Loewe TVs Are Coming to the U.S. First?
The Loewe stellar OLED display line (that’s “stellar” as the name of the line, not a descriptor) will be the first to hit U.S. markets later this month through select luxury retailers and custom integrators.
Across seven screen sizes, the lineup sports a slim profile with 4K resolution and support for the latest HDR formats. Here’s a quick look at the price points there:
- 42-inch (MSRP: $6,000)
- 48-inch (MSRP: $5,995)
- 55-inch (MSR: $6,495)
- 65-inch (MSRP: $8,995)
- 77-inch (MSRP: $14,995)
- 83-inch (MSRP: $22,995)
- 97-inch (MSRP: $45,000)
Loewe says each OLED is color-calibrated in house at its Kronach, Germany headquarters to deliver on what the company calls the most realistic colors. The company also points out that it custom produces its own OLED display modules to giving them a unique look and profile compared to others on the market.
On the design side, the TVs are framed in brushed aluminum, giving them a uniquely industrial feel, unlike some of the luxury framing options offered by Leon Speakers for Sony and Samsung displays. Additionally, the stellar 65-, 55- and 42-inch models feature a unique concrete back panel available in two finishes.
German Design Meets American Markets with Loewe stellar OLEDs
The Loewe stellar OLEDs arrive just in time for the design craze overtaking CES 2026 thanks to the likes of Sony, LG and Samsung, the latter of which likely helped to pioneer the concept of more design-focused luxury TVs through its The Frame line (though those were predominantly QLEDs vs. OLEDs).
Some big questions as Loewe Technology makes its North American debut is how will American tastes respond to European design sensibilities? For that matter, how will Loewe’s luxury TVs compare to the likes of other market mainstays in terms of performance?
As with many new entrants into the technology space nowadays, success will likely depend more on support among dealers and their clients than any other element.
Loewe Surprises with Inaugural Headphone Release
Loewe announced its first entry into the premium headphone market at CES 2026 as well with the leo headphones. Photo courtesy of Loewe
While Loewe’s entry into luxury home entertainment stole the spotlight, the company had one other announcement at CES 2026, that being the launch of its leo headphones.
The leo is Loewe’s first-ever product for premium personal audio—originally conceived as a standalone Hi-Fi audio solution. The leo integrates what Loewe describes as a “top-quality DAC,” precision 50mm drivers and full high-resolution codec support.
The driver features a diaphragm crafted from OCE (Olefin Composite Elastomer), a lightweight and durable material designed for superior sound with the headphones being able to fold flat for mobility and longevity.
The leo also features adaptive noise cancellation, a transparency mode and support for Hi-Res Audio Wireless, Spatial Audio, Dolby Atmos, and Bluetooth LE Audio. Mimi Sound Personalization, accessible through the Loewe app, can even tailor playback to each listener’s hearing profile.
The Loewe leo headphones will be available in midnight blue and moonlight beige. No specific price point has been given yet, but Loewe has stated the headphones will run under $2,000 MSRP. Expected availability is March 2026.
