After a long wait, L-Acoustics has opened its dedicated American headquarters, expanding the company’s operational presence, and further growing its presence and support within the Americas. Located in Nashville, Tennessee, the headquarters sits at a core cultural hub for the American entertainment industry, making it an ideal location for L-Acoustics and its audio-based entertainment technology.
Key Takeaway for Integrators
The opening establishes a hub in a central location where the company’s regional Americas team, industry partners and the world’s top creative artists can collaborate using L-Acoustic’s audio technology.
“Nashville gives us the platform to show the industry that sound is essential to the shared live experience,” said Laurent Vaissié, CEO at L-Acoustics.
The headquarters is located within the CAA Creative Office Building at Nashville Yards, spanning 11,100 square feet and featuring the first L-Acoustics Showroom with HYRISS on the American continent. Additionally, the new headquarters houses an L-Acoustics Creative Studio equipped with L-ISA and L-Acoustics DJ technology.
The facility functions as both operational headquarters and innovation showcase, welcoming 23 team members by year’s end as the Americas team relocates from the West Coast and expands.
Extra Context
The first HYRISS showroom on the American continent gives architects, designers, and luxury integrators a hands-on demonstration of how a single room can shift from morning meditation to evening cinema to late-night listening lounge, without moving a piece of furniture. Photo by Chelsea Kornse
The Nashville facility features only the second L-Acoustics Showroom with HYRISS globally, following London’s 2024 opening and aims to give architects, interior designers, luxury developers, and high-end integrators direct access to the technology alongside L-Acoustics application specialists.
“This showroom lets our partners walk in with a developer or yacht owner and demonstrate how one space can transform from a morning meditation room to an evening cinema to a late-night listening lounge—all without changing a single piece of furniture,” says Bryan Bradley, CEO Americas at L-Acoustics.
More Info on the HYRISS System
Launched in 2024, HYRISS (Hyperreal Immersive Sound Space) is an audio solution developed by L-Acoustics designed to create immersive audio environments in a way that instead of intruding on design is meant to complement it by enabling full dynamic control of a space’s audio.
The system leverages three core pieces of technology from the company:
- L-ISA precisely positions instruments in space to mimic live concert settings.
- Ambiance uses sensing microphones and the L-ISA Processor II to transform room acoustics.
- Anima utilizes advanced algorithms and machine learning to localize, spatialize, separate, and immerse audio content beyond its original design.
L-Acoustics Creative Studio: The Industry’s New Spatial Audio Lab
The L-Acoustics Creative Studio pairs L-ISA Immersive Hyperreal Sound with L-Acoustics DJ technology, giving touring artists and DJs a dedicated space to craft spatial productions for festivals, clubs, and the world’s most demanding stages. Photo by Chelsea Kornse
Opening alongside the showroom, the L-Acoustics Creative Studio will represent the latest evolution of the format launched in Lititz, Pennsylvania in 2024 and Singapore in 2025. The studio features both L-ISA Immersive Hyperreal Sound technology and L-Acoustics DJ, the company’s latest offering for club and festival environments.
How the L-Acoustics HQ Aims to Tap into America’s Creative Ecosystem Play
L-Acoustics Nashville collaboration spaces are designed to bring together the company’s regional team, industry partners, and the world’s top creative talent under one roof. Photo by Chelsea Kornse
The CAA Creative Office Building, where L-Acoustics will be located, houses CAA (Creative Artists Agency), AEG Presents, Messina Touring Group, AXS and Amazon Music. Add Ampersand Studios’ creative coworking spaces, and the building functions as a daily collision point for the industry’s decision-makers, which L-Acoustics plans to capitalize of for their products and business moving forward.
“We’ve always delivered the sound for the world’s most important stages, from Adele’s residencies to the Philharmonie de Paris,” said Bradley.
“In Nashville, we’re not waiting for the entertainment industry to come to us. We’re positioning ourselves at the center of where creative decisions are made, where artists are managed, where tours are planned, and where the future of live entertainment is being written. Nashville is central to our Americas operations and where the business of music lives. That’s exactly where L-Acoustics needs to be.”
Next Steps for L-Acoustics in Americas
Following the opening of its HQ, the company said it is establishing a 3PL-managed warehouse in the greater Nashville area in 2026 to improve logistics and service delivery across the Eastern United States. Combined with the Los Angeles office, the Nashville location aims to give L-Acoustics comprehensive coast-to-coast operational coverage throughout the Americas.
