How Unified Communication Platforms Can Help Integrators and Manufacturers Collaborate

Making good use of unified communication platforms is one key way to make sure technicians, manufacturers, and end-users have the best possible integration experience.
Published: July 23, 2021

For over a year, employees have grown used to presenting and collaborating directly from their devices. Videoconferencing when all employees are remote allows for quick and easy sharing of content and documents during a meeting.

As employees return to the office, the digital platforms they use will need to provide the same ease-of-use. Especially for the many organizations that are implementing hybrid work strategies.

Integrators, manufacturers, and end-users all must work together in tandem to lead to the best success. An integrator should be involved even before the project steps of development, delivery, and support even begin.

โ€œTechnology is changing so fast these days that what used to last for two to three years from kind of a design perspective now could change within the year,โ€ says David Wolf, Unified Communications Engineer at Capital One. โ€œFor example, cameras, things go to end sale, people canโ€™t get parts now, so itโ€™s really having a good development interim process and having a really solid delivery process, where everyone knows their role and responsibility and then support, making sure once itโ€™s in, itโ€™s working well, and will continue to work well for years to come.โ€

Integrators need to be involved before the furniture is even put in, especially when it comes to installing speakers or microphones to provide a great video call experience.

โ€œIdeally, the integrator is in on the framework, and then when a project happens, helps design it based on that framework,โ€ says Joe Whitesides, Sr. Solutions Architect/SME,ย AVI-SPL.

“Everybody needs to have their role, the end-user needs to be there to define what theyโ€™re looking for and be there to aid the integrator whenever theyโ€™re installing, we need network support, we need interactions with the team on that end to make sure that weโ€™re doing the right stuff.”

Zach Snook, Sr. Product Manager at Biamp

โ€œAn integrators place would be to help the client understand some of the things that are happening in industry, especially right now with shortages on chips and other technologies,โ€ says Whitesides. โ€œIf someone was getting involved in a large-scale project, they would need information from the dealer about whatโ€™s possible across multiple dealers or multiple manufacturersโ€ฆwe look for approved software platforms and things, so that we donโ€™t run into roadblocks midstream in the project.โ€

At Capitol One, possible solutions are often beta tested with users before the company deploys it large scale. โ€œWe really have a grounded experience that is good, people like, and works wellโ€ฆwe kind of work out all of any defects or bugs or anything else so we have a really great support model making sure that when updates trigger things work right, and they recover right, so that weโ€™re not having to run out to every room every time we make a change or an update, but that is truly remotely supported across the enterprise, so weโ€™re very hands-on we do a lot of work ahead of time to ensure that once that gets put out in the environment, itโ€™s just a great product,โ€ adds Wolf.

Manufacturers should be brought on as partners in the very beginning as well to provide solutions to the businessโ€™s needs all the way through to the deployment process and even support it after. โ€œYou donโ€™t just buy [a product] once and what it does at that point, thatโ€™s all it does,โ€ says Wolf.

End users are looking for solutions that can evolve over time and be incorporated into their overall road map. If the communication between end-users, manufacturers, and integrators are not on the same page, once systems are installed it can cost the company time and money to go back in and re-install the system again.

โ€œAs weโ€™re continuing to rethink and rebuild a lot of our roomsโ€ฆmake sure you avoid putting technology that maybe going away in a few years in the space,โ€ says Wolf. Zach Snook, Sr. Product Manager at Biamp compared it to a three legged table, with the table as the project and the integrator, end-user, and manufacturer as a leg, if one falls short, youโ€™re left with a lopsided table.

โ€œEverybody needs to have their role, the end-user needs to be there to define what theyโ€™re looking for and be there to aid the integrator whenever theyโ€™re installing, we need network support, we need interactions with the team on that end to make sure that weโ€™re doing the right stuff,โ€ says Snook.

Integrators and their customers should seek manufacturers that donโ€™t just sell products and services, but offer the support necessary to build their products and services into an overall system. Manufacturers can be the backbone of the working relationship between integrators and end-users.


This article originally appeared on our sister publication Commercial Integrator‘s website.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
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Strategy & Planning Series