Hisense has revealed its biggest consumer display to-date. Sitting at 116 inches diagonal length, the U75QG is the latest in Hisense’s U7 series and costs a whopping $21,999 MSRP, bringing it close to being one of Hisense’s most expensive TVs to-date as well.
Another Step into Premium Markets
While traditionally known for value-driven large-format displays, Hisense has, in recent years, been gradually moving upstream, with the U75QG reflecting that trajectory.
It slots directly into the brand’s U7 Series—a mid-tier line—but borrows key technologies from the flagship UX Series, including the high-performance Hi-View AI Engine X processor and a new Devialet-tuned audio system.
U75QG Core Features
Unlike the smaller U7 Series models, the U75QG is powered by the Hi-View AI Engine X, previously exclusive to the company’s UX Series. According to Hisense, this processor enables real-time scene optimization, 3D color mapping and motion enhancement across a range of content—from cinematic to sports to gaming.
On top of that, the U75QG sports Dolby Vision IQ, as well as over 3,000 dimming zones, as reported by Hisense.
The panel also supports a 165Hz native refresh rate, VRR, ALLM, and FreeSync Premium Pro, marking it as a strong fit for gaming-centric builds or clients seeking ultra-smooth sports performance.
The Caveat to the ‘Bigger is Better’ Screen Mentality
Large-format displays continue to carve out a more prominent space in residential AV—especially in non-dedicated media rooms, multi-use living areas and gaming spaces–and while many still see projectors and projection screens remaining staples for traditional home theaters, flat-screen TVs are increasingly dominating large-screen deployments outside dedicated theater rooms.
While the prevailing trend among homeowners with regards to displays is “the bigger the better,” one thing that stands out in the category has been appetite for cost. Despite the mantra, cost plays the bigger factor, and for many clients, the caveat is that they may not want to venture into the custom luxury tier in terms of pricing.
Where Hisense Sees the U75QG Fitting In
According to Hisense, the U75QG (and the U7 series as a whole) is meant to sit as a bridge between the volume-market appeal and true high-end performance with features such as AI-powered image processing and audio tuning from professional manufacturers.
Hisense Taps Devialet for In-Built Audio
On that audio side, the inclusion of a 6.2.2 CineStage X system co-developed with Devialet marks the first time the French acoustic brand’s tuning appears in a Hisense consumer TV.
CE Pro readers may recognize Devialet for its newly announced Phantom Ultimate speaker series and recent partnerships with luxury audio integrators, making its presence in what is ostensibly a mass-market TV a noteworthy crossover.
The system supports Dolby Atmos and DTS:X, and is tuned to deliver immersive surround sound without the need for external soundbars or AVRs.
Native Control Options and OS
The U75QG also runs on Google TV with baked-in voice control via Google Assistant and Amazon Alexa, and while Hisense recently released a custom driver that allows its VIDAA TVs to be controlled via Control4, native integration with home automation platforms haven’t been mentioned for the U7 series.
Availability and Pricing
The U75QG is currently available for purchase throughout the U.S. with an MSRP of $21,999, though integrators should take note that it is currently being sold exclusively through Best Buy.
