SoundTube Entertainment has announced the appointment of Midwest AV as its manufacturer’s representative for Illinois and Wisconsin, effective March 1, 2026.
In addition, SoundTube has expanded its residential representation agreement with Phoenix Marketing Group to provide increased coverage across its assigned Midwestern territory.
Who is Midwest AV
Midwest AV is led by Barbara Sjodin, who brings more than 20 years of industry experience, including 10 years working directly as an AV integrator where she gained firsthand knowledge of system design, bid processes, installation workflows, and project commissioning.
Today, Midwest AV continues to work closely with integrators and consultants across the region in a representative capacity.
Integrator Takeaways
“While our primary focus is commercial growth, aligning our residential representation ensures we maintain consistent brand support across all channels,” Peter Melvin, VP of Commercial Audio at SoundTube explained.
“These updates are about investing in the right partners to drive long-term market development.”
“Barbara’s experience as an integrator gives her immediate credibility in the field,” Melvin continued.
“She understands the technical and logistical realities of projects and can position SoundTube solutions in a way that aligns with how systems are actually designed and deployed.”
For more information, readers are instructed to visit SoundTube Entertainment.
