Phoenix Marketing Group, a national manufacturers’ representative firm, has announced the appointment of Sami Al-Saadi as vice president of sales. This strategic addition comes as the company continues its rapid growth and expansion across the United States, reinforcing its commitment to delivering exceptional value to manufacturers and integrators nationwide.
Founded in 2018 by Christopher Gilray, Phoenix Marketing Group has quickly established itself as an industry leader by focusing on quality over quantity—representing a select group of manufacturers with compelling stories and providing dedicated support through a unified, passionate team. The company’s unique national model, launched in January 2025, now covers 20 states and continues to attract top-tier talent and partners.
“We’ve built Phoenix Marketing Group on the principle that less is more—by carefully selecting our partners and empowering our team, we’ve been able to deliver outstanding results for both manufacturers and integrators,” says Christopher Gilray, founder and CEO, Phoenix Marketing Group. “As we continue to scale, bringing Sami on board as VP of Sales is a natural next step. His deep industry experience, integrity, and commitment to customer relationships make him the perfect fit to help lead our team into the future.”
Sami Al-Saadi brings decades of leadership experience in the industry, having built a reputation for integrity, expertise, and dedication to both vendors and customers.
“I’ve watched Chris and the Phoenix team grow rapidly and smartly, especially in high-growth sectors like lighting and shading,” adds Sami Al-Saadi. “I’m honored to join the team and look forward to helping drive continued success for our partners and clients.”
