DMF Lighting, a manufacturer of modular lighting in the technology integration channel, has launched its newly enhanced website and next-generation Dealer Portal, delivering an improved experience for integrators, designers, and homeowners alike.
The all-new dmfLuxury.com showcases the company’s luxury lighting products. With a streamlined layout, immersive imagery, and an intuitive trim aesthetic configurator, the platform is now a homeowner-friendly destination that integrators can confidently share with clients, specifiers, and builders. This digital flagship features curated inspiration galleries, lighting education, the “Light is Everything” lifestyle video, and product exploration tools—including Layers of Light guides and the Artafex trim-style selector—making it an ideal starting point for lighting conversations.
The improvements go far beyond visuals. The Dealer Portal is now fully integrated into the site, giving integrators access to a personalized dashboard that simplifies project management. New capabilities include enhanced quoting and tracking tools, fixture-type associations, simple SKU search functionality, and master account control for multi-user organizations.
“We’re excited to lead not just with product, but with tools that empower our dealers to succeed,” says Ruslan Polinovsky, Sr. director of marketing at DMF Lighting. “We’ve listened to direct feedback from our dealers and used it to evolve both the website and Portal. We believe this represents a new benchmark in lighting support and presentation.”
With the launch of this updated digital ecosystem, DMF Lighting reinforces its commitment to the technology integration channel and its continued momentum as a leader in the digital lighting category. Dealers can explore the new experience at dmfLuxury.com and log into the Portal to see how DMF is making it easier than ever to design, specify, and deliver exceptional lighting systems.
