Pearl TV, the coalition of U.S. broadcasters transitioning to NEXTGEN TV, has announced new NEXTGEN TV models from Hisense.
The global electronics company’s U7H and U8H, are now available at retail, starting at $799 MSRP. Hisense joins manufacturers—Sony, Samsung and LG Electronics—which already have more than 70 models at retail. As the marketplace for NEXTGEN TVs expands across devices and cities on air, consumers can research and explore the value they can gain with purchase through a variety of educational sources at www.watchnextgentv.com.
“Hisense has long been recognized as a high-tech, high-quality brand at an affordable price point. Its NEXTGEN TV models underscore once again how it pushes the boundaries of innovation to deliver value to consumers,” states Anne Schelle, managing director of Pearl TV.
“When the consumer looks for the logo, whether the consumer buys online or in-store, they can feel confident that the Hisense NEXTGEN TV purchased today will keep up with future technology enhancements.”
NEXTGEN TV is a broadcast technology standard, otherwise known as ATSC 3.0, and is the first major overhaul to the Advanced Television Systems Committee’s (ATSC’s) standard for receiving over-the-air (OTA) signals since ATSC 1.0 was introduced in 1996. NEXTGEN TV is a free, OTA service based on internet protocol technology for interactivity, presenting the best combination of online and broadcast television, and continued innovation as new services are developed.
With NEXTGEN TV technology integrated into two of its model series, and a third series to follow later in the year, Hisense brings more broadcast options and upgrades to viewers who are ready for 4K OTA content and the latest upgrades:
- U7H Series—The TV for everything. IMAX enhanced, Filmmaker Mode, Dolby Vision IQ, HDR 10/10+/adaptive, Quantum Dot, FreeSync Premium and the newly integrated NEXTGEN TV ATSC 3.0 tuner bring a 4K HDR image to the content. Premium audio enhancements incorporated into the platform include Dolby Atmos, eARC and WiSA deliver immersive audio, and the 120Hz refresh rate not only brings smooth clarity but also fluid motion for fast-action gaming, sports and movies. The U7H series offers screen sizes spanning 55 inches to 85 inches and pricing starts at $799.99 MSRP.
- U8H Series—Big on technology, not on price. Featuring a Mini LED upgrade paired with Hisense’s ULED technology and Quantum Dot, the U8H delivers vibrant colors, impressive contrast, and its trademark bright picture for a fantastic HDR experience. With a 120Hz refresh rate, a peak brightness up to 1500 nits, and picture upgrades like IMAX enhanced, Filmmaker Mode, Dolby Vision, state-of-the-art picture quality with Dolby IQ, and HDR10+ is available in a choice of screen sizes ranging from 55 inches to 75 inches. Pricing starts at $1099.
“Great performance and picture quality are at the foundation of all Hisense product offerings, and our U7H and U8H NEXTGEN TV models are a testament to this commitment by putting even more premium options within people’s reach,” adds David Gold, President of Hisense USA.
“As consumers continue to seek a top-notch viewing experience and excellent value package, we are proud to deliver this with NEXTGEN TV.”
