Gibson Brands, Inc., a musical instrument and equipment manufacturer, has announced that its board of directors has appointed Cesar Gueikian, Gibson’s brand president, as president and interim chief executive officer, effective immediately.
Cesar Gueikian succeeds James “JC” Curleigh, Gibson’s president and chief executive officer since November 2018, who will depart the company and step down as a director.
Gueikian joined Gibson as chief merchant officer in 2018 and was appointed as brand president in 2021. In those roles, Gueikian has spearheaded solutions for brand momentum, product innovation, media evolution and artist relations. The company states that Gueikian has been instrumental in the resurgence of Gibson, setting a new strategy centered around instruments, sound, and an expansion into media. He brings 20 years of experience as an entrepreneur, investor and financier, and a lifelong passion for music and guitars.
“We are transitioning to new leadership at a time of strength to ensure the company continues its momentum and is well-positioned to execute on its next phase of growth,” comments Nat Zilkha, chairman of Gibson’s board of directors.
“Cesar has played a huge role in the company’s recent success, including securing critical artist partnerships and overseeing the evolution of many of our most iconic product lines, and the Board has full confidence in his leadership.”
