Sonos Acquires AI Voice Platform Snips for $37.5M

Sonos acquires an advanced voice control company known for placing voice processing directly in the device versus in the Cloud.


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Sonos, Inc. (Nasdaq: SONO) has announced the acquisition of Snips SAS, an AI voice control platform for connected devices that provides private-by-design voice technology. According to a press release, the acquisition will bring a talented group of employees and strategic IP to Sonos to make the voice experience on Sonos even better.

Founded in 2013 and based in Paris, France, the Snips team, comprised of over 50 engineering, machine learning and product development professionals, has built a leading platform and tools for creating tailored voice control experiences.

Its full-stack solution is built with proprietary technology allowing for voice processing on the device. This localized processing maximizes accuracy, efficiency and privacy while minimizing footprint and cloud dependency, according to Sonos.

Snips’ voice control assistants are custom-built for specific tasks and designed to run alongside other general purpose voice assistants currently on the Sonos platform.

“Millions of people have come to enjoy the ease of controlling music with their voice. Today’s announcement gives us the added talent and technology to create an even more differentiated and immersive experience for customers, both inside and outside of the home,” says Patrick Spence, CEO of Sonos. “We’re excited to welcome an incredible Snips team to the Sonos family to help bring this vision to life.”

Dr. Rand Hindi, co-founder and CEO says, “I am extremely proud of the team and the work we have accomplished over the last five years. The technology we have created has been validated by one of the leaders in consumer electronics. I am thrilled that, joining an international company, Snips will continue its operations in France, helping French technologies succeed at an international level.”

Joseph Dureau, CTO of Snips, says, “We are thrilled to join forces with Sonos, a company that shares our core values, to continue our work and take private-by-design voice experiences to a truly global audience. We see an exciting future together as we integrate our IP and platform with Sonos, knowing it shares our dedication to building great experiences for customers without asking them to sacrifice privacy.”

Under the terms of the agreement, Sonos acquired Snips for approximately $37.5 million, subject to purchase price adjustments and holdbacks. The transaction closed on November 14, 2019.

About the Author

Jason Knott
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Jason Knott:

Jason Knott is Chief Content Officer for Emerald Expositions Connected Brands. Jason has covered low-voltage electronics as an editor since 1990, serving as editor and publisher of Security Sales & Integration. He joined CE Pro in 2000 and serves as Editor-in-Chief of that brand. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He has been a member of the CEDIA Business Working Group since 2010. Jason graduated from the University of Southern California.