Devialet Video Q&A: Bringing High-End Engineering, Unique Design to U.S.
Devialet’s Adrien Da Maia explains why the U.S. custom integration market is such a perfect fit with the company’s global expansion plans.
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It only makes sense for a company with Devialet’s high-performance audio street cred to enter the U.S. market.
“Our ambitions for Devialet in the U.S. are quite similar to our global expansion plans,” says Adrien Da Maia, general manager- Americas for Devialet. “We started this company with the goal of bringing the most high-end experience with audio to the widest possible number of people. For audio, the U.S. is the primary market.”
As part of those expansion plans, Devialet has expanded its distribution channel in the U.S., and aims to continue its engineering prowess in order to make “amazing experiences so people can discover what we do,” says Da Maia.
Devialet is targeting the custom integration market because Da Maia says it is important for the company to be able to showcase its uniquely designed products in iconic places. He cited the new Phantom multiroom audio system with the uniquely shaped spherical loudspeakers as a product that will draw attention wherever it is installed.
But the Phantom speaker is not just uniquely designed, it also has a tremendous amount of engineering behind it.
“We have an amazing product with incredibly high-performing audio specs,” notes Da Maia, adding there is a big market for consumer who put audio quality at the top of their list of needs in a home. We have had a lot requests for custom installation [of the Phantom product], which is why we need to have the right partners to be able to serve that demand," he says.
A recent innovation from the company is the new Dante dongle for Phantom, which was brought to market based on feedback Devialet received from integrators in the field. The device gives dealers more flexibility and “opens up new ways to use the Phantom speaker,” says Da Maia. “It is a new step for us in the custom integration market.”
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