Latest In: Sales Skills

Light Can Help You Lighting Design Sales Skills
Man talking to potential client about lighting to symbolize a potential pitfall when using too many technical terms as part of the sales process or design pitch

Analogies Can Tap Into a Universal Language When Selling Lighting

Clients aren't always going to understand everything you're selling. The worst thing you can try to do is…

News August 22
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series