Sony is set to make a major statement at CEDIA Expo/CIX 2025 in Denver, blending its history in the custom integration channel with fresh innovations and collaborative experiences.
Kathleen Thomas, Head of Integration Sales at Sony, emphasized that this year’s booth goes beyond product demos. “It’s not just about showing our latest and greatest product,” she said. “We really wanted to focus on what Sony means to the CI industry.”
Sony has been a cornerstone of the custom integration community since the earliest days of CEDIA, and this year the company is marking two milestones: the 60th anniversary of its ES (Elevated Standard) brand and the continued growth of its deep industry partnerships.
The booth will feature Sony’s full lineup of TVs and a showcase of the new Bravia 7 projector. But the centerpiece is the upgraded C LED video wall theater, designed in collaboration with top industry brands to simulate the experience of a real-world media room. Partners include Stewart Filmscreen, Leon Speakers, LiquidView, DMF Lighting, Crestron, CinemaTech, and more. Together, these companies help demonstrate how integrators can bring the best technologies together to deliver seamless residential solutions.
One highlight is the use of LiquidView’s virtual windows—powered by Sony cameras and panels—which recreate natural vistas inside the theater environment. Other touches include Leon framing TVs as artwork displays and DMF Lighting for dynamic illumination. Audio is provided by premium partners such as Wisdom Audio, while Crestron handles control and automation.
With the AZ7000ES receiver anchoring the system, the booth reflects how integrators combine video, audio, lighting, and design to elevate the customer experience. By celebrating both innovation and collaboration, Sony’s 2025 CEDIA presence underscores its role as both a product leader and trusted partner in the CI channel.
