At CEDIA Expo/CIX 2025 in Denver on Sept. 4-6, the residential and commercial audio manufacturer will show a range of products to meet a diverse range of requirements in booth #3501. Taking a moment to talk about the company’s show plans, Jason Sloan, chief revenue officer, Sonance, recently spoke with CE Pro.
At CEDIA Expo/CIX 2025 will there be a theme to Sonance’s exhibit and booth activities, and can briefly explain what dealers can see in the booth?
At Sonance, our guiding belief is simple: Life is Better with Music. That philosophy will shape everything we showcase at CEDIA Expo 2025. The theme of our exhibit is reimagining what audio can be. To show that when you hide technology, you reveal the experience. Demonstrating how seamlessly integrated audio can transform any environment from functional to extraordinary.
Rather than simply adding more speakers, our approach is about designing for comfort, making music feel like a natural part of the space. That’s the story we’re excited to share with dealers: how hidden audio not only preserves design but unlocks deeper emotional and functional value for clients.
Visitors to the Sonance booth will experience this firsthand through the Sonance Experience Demo, a perennial CEDIA favorite. This year’s showcase will feature the flagship James Small Aperture SA68s, the completely reimagined James PowerPipe X12s, and the all-Invisible IS6s for immersive channels—all powered by the new Blaze amplifiers.
Focusing on Sonance’s residential business, what are some of the product highlights that attendees can expect to see in the booth?
Beyond the Sonance Experience Demo, we are excited to highlight these products:
From Sonance:
- All NEW VX Extreme
o VXXT8R Speaker
o VXXT10RW Subwoofer
- NEW Pro-Series PS-S85T High Output Surface Mount
- Industry Favorite Sonance Landscape Series (SLS)
From James:
- NEW WX58QT-LR Wedge Speaker
- NEW OW64QT w/ Quadratech Speaker
- The bi-amped JAMES OMNI129 planter Speakers.
From IPORT:
- The all-NEW LUX Case & Station, and LUX MOUNT will be on display
Shifting focus, what are some of the commercial products that integrators can expect to see in the booth during the show?
In the commercial category, we’re thrilled to debut two major additions to the Sonance Professional Series. First, the new Professional Series High Output models, which introduce variable dispersion technology with a swappable horn/collar assembly—delivering unmatched flexibility and precision for a wide range of applications.
We’re equally excited to unveil the Professional Series Extreme, engineered for uncompromising durability in the harshest environments. Featuring the Sonance Laminated Core Transformer, these models ensure superior performance and reliability even under the most demanding conditions.
What are some of the residential and commercial trends the company is seeing through its equipment sales and how is the Sonance booth with items like products addressing those trends?
Across both residential and commercial markets, we’re seeing a powerful industry-wide shift toward design-first selling strategies. This has fueled explosive growth for the Sonance Invisible Series and the Sonance & James Small Aperture lines—solutions that deliver uncompromising audio performance while preserving the aesthetics of a space. Dealers are increasingly recognizing that clients don’t want to choose between great sound and beautiful design, they want both.
We’re also seeing strong momentum around our new UA 2-125 ARC and UA 2-125 amplifiers, with preorders and early launch activity exceeding expectations. These products meet a growing need for simplified high-performance TV audio solutions in secondary zones.
At our CEDIA booth, dealers will see how Sonance is responding to these trends with a portfolio of products that not only meet technical demands but also honor the architecture and elevate the experience.
How does the show and Sonance’s booth activities help attendees as we enter the final quarter of 2025 and look forward to 2026?
Through immersive demos, attendees will experience firsthand how hidden audio and design-first solutions can transform spaces—giving you powerful stories and strategies to take back to your clients. Beyond the products, our booth is also a place to build authentic connections. We believe the right partnership—where our team becomes an extension of yours—can unlock new opportunities, deliver greater value, and help grow your business well into 2026 and beyond.
As we head into the final quarter of the year, we want attendees to leave with more than inspiration—they’ll leave with the confidence, tools, and relationships to lead with design, quality sound, and trust. Because when those elements come together, everyone wins.
