BZB Gear is stepping into CEDIA Expo/CIX 2025 with a refreshed brand identity and a message of versatility for both commercial and residential integrators. In a conversation with CE Pro Executive Editor Zachary Comeau, Joel Cruz, Director of Marketing, outlined the company’s rebrand and growing footprint across markets.
Cruz explained that while some industry veterans may recognize BZB Gear from its past work in the commercial integration space, the company has broadened its reach. Now positioned as a global manufacturer, BZB Gear offers a diverse catalog of pro AV and residential solutions designed to meet the needs of integrators working across multiple project types.
The rebrand represents more than a name and logo update. It signals the company’s investment in building stronger connections with the integration channel and enhancing visibility in both professional and residential environments. According to Cruz, the new identity better reflects the scope of solutions the company brings to the market.
At CEDIA Expo/CIX 2025, BZB Gear plans to showcase its latest innovations while emphasizing its role as a partner to integrators navigating increasingly complex installations. The company’s offerings range from video distribution and live-streaming products to collaboration tools and residential AV solutions, underscoring its ability to bridge the commercial and residential sectors.
Cruz also pointed to the importance of face-to-face engagement at CEDIA, noting that the show provides an ideal platform for integrators to explore the brand’s product lineup and meet the team behind it.
With its rebrand complete and a clear focus on growth, BZB Gear is poised to strengthen its position as a trusted resource for integrators seeking flexible, reliable AV solutions.
