NBCUniversal has announced that it partnered with Amazon Fire TV to launch a one-stop user experience from February 2 through February 20 so that users watch NBC Olympics’ coverage of the 2022 Olympic Winter Games.
The experience provides fans with every minute of NBCUniversal’s 2,800-plus hours of Winter Olympics coverage, making it easy for pay-TV users and cord-cutters to find, follow, and watch all of the great live and on-demand action.
“NBCUniversal sees great value in placing bespoke Olympic destinations and next-generation experiences on our partners’ platforms,” says Matt Bond, chairman, content distribution, NBCUniversal.
“These experiences generate ultimate value for all involved, driving dramatic increases in viewership and fan engagement with our coverage of live sporting events. We look forward to combining Amazon Fire TV’s best-in-class capabilities with the world’s greatest sporting event, delivering our viewers thousands of hours of 2022 Winter Olympics programming.”
NBCUniversal will present more than 2,800 hours of 2022 Winter Olympics coverage across its platforms, including Peacock which will stream all live coverage as well as full-event replays, curated clips and virtual channels, all of which will be accessible from Fire TV.
“Our goal is to provide the ultimate fan experience on Fire TV that enables every customer to never miss a moment of NBCUniversal’s coverage of the Olympic Games,” comments Charlotte Maines, director, Fire TV.
“We’re making it easier for customers to browse and click into their must-see events and viewers can simply use their voice to find start times, ways to watch, or specific events – just say, ’Alexa, play the Olympics on Peacock.’”
Fire TV users can easily access live and on-demand content airing on NBCUniversal networks and streaming on Peacock with a dedicated Fire TV landing page featuring a complete viewing guide for all the ways users can watch – with or without a pay-TV subscription. Fire TV will deploy a new Live TV row on the Fire TV home screen, which will display a wide variety of live 2022 Winter Olympics sporting events streaming on Peacock. Users will be able to click on a live stream tile and go directly into Peacock’s live stream to begin viewing. The Fire TV Feature Rotator will highlight major events from NBCUniversal’s coverage of the Games, and Ways to Watch across Fire TV.
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