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ASUS lap tops like this Vivobook incorporates the immersive audio Dirac Virtuo technology.

PRODUCT BRIEFS
Audio/Video | Media | Press Releases
June 1, 2023

Dirac and ASUS Expand Their Partnership

ASUS lap tops like this Vivobook incorporates the immersive audio Dirac Virtuo technology.

Product Briefs:
June 1, 2023

Dirac and ASUS Expand Their Partnership

The Swedish digital audio company Dirac and ASUS, a global manufacturer of phones, computers and electronics, has announced an expansion of their partnership to integrate the award-winning Dirac Virtuo spatial audio solution into the ROG Phone 7 series of gaming smartphones and Vivobook and ExpertBook series of laptops.

All three Dirac-enabled ASUS mobile devices will, for the first time, be on display at Computex 2023, taking place May 30 through June 2, in ASUS booths M0510 and M0810.

According to Dirac Chief Commercial Officer Mats Oberg, this continued collaboration helps provide the ASUS community with best-in-class gaming and media experiences through unrivaled immersive audio performance.

“Working directly with global technology leaders is core to our mission to improve the state of digital sound reproduction across various device types and use cases,” says Oberg.

“By integrating Dirac Virtuo into ASUS’ new flagship smartphones and laptops, we are delivering on our vision to show the world that immersive, clear, and balanced sound experiences don’t only have to come from an expensive surround sound theater system. We are committed to working with device makers of all types to ensure premium sound experiences are available to everyone, everywhere.”

Dirac, ASUS Partnership Foster Portable Immersive Audio

Dirac Virtuo enables a high-resolution spatial and immersive sound experience by creating a spacious, natural soundscape beyond the physical confines the sound system with accurate sound localization.

For smartphones and laptops like the ROG Phone 7, the Vivobook, and the ExpertBook, the audio company boasts its Virtuo enables immersive sound from the device’s built-in speakers while enhancing the speakers’ overall sound quality. According to Dirac, the solution compensates for the shortcomings of small speakers to enhance their acoustic performance dramatically, while also creating a soundstage much wider than the device itself.

For headphones connected to the ROG Phone 7, Dirac Virtuo employs a high-resolution binaural impulse response technology to restore speaker crosstalk and correct the stereo soundstage. With Dirac Virtuo, sound seemingly comes from a pair of premium stereo speakers in front of the listener, rather than from inside their head – creating a truer, more accurate, and immersive stereo soundstage than standard headphones can deliver. 

“Today’s consumer demand for premium video and audio quality are higher than ever, and through our partnership with Dirac we are exceeding our community’s expectations with awe-inspiring sound reproduction across some of our latest flagship devices,” says ASUS.

“The realistic spatial soundstage created by Dirac Virtuo brings audio to life in ways previously not possible, creating richer, more immersive gaming, music, and movie experiences. We look forward to continuing to collaborate with Dirac to provide our ASUS community with the world’s best mobile sound.”

The ROG Phone 7 series includes two models – the ROG Phone 7 and ROG Phone 7 Ultimate – which each leverage Dirac Virtuo. Both phones offer all the power that users need for any task, with the flagship Snapdragon 8 Gen 2 Mobile Platform and advanced GameCool 7 thermal system delivering hours of media enjoyment and gaming.

Furthermore, gamers who want physical buttons, greater cooling for marathon sessions, and even better sound can connect the add-on AeroActive Cooler 7, which adds a powerful thermoelectric AI cooling system, four rear ergonomic buttons, and a powerful subwoofer that creates a 2.1 system optimized by Dirac Virtuo.

The Vivobook and ExpertBook series of laptops offer users Dirac-optimized sound modes that enhance performance for specific audio use cases. Music Mode delivers detailed audio to clearly reproduce each note and beat, while Game Mode creates a wider, more immersive soundstage for more realistic gaming experiences. Movie lovers who use Movie Mode can enjoy clearer dialogue and virtualized surround sound for a cinematic experience. Finally, Voice Mode ensures clear, consistent voice quality ideal for video and audio conferences with friends and colleagues.

Dirac and ASUS previously collaborated on past ROG smartphones, including the ROG Phone 5 and ROG Phone 3. However, this latest collaboration marks the first time Dirac’s digital audio solutions are featured in ASUS award-winning line-up of laptops.

In addition to ASUS, Dirac’s suite of audio optimization solutions has also been leveraged by industry-leaders across the automotive, HiFi, headphone and studio markets, such as NIO, Volvo, Polestar, BYD, Klipsch, and McIntosh, among others.

More news from CE Pro: 2023 CE Pro 100 Brand Analysis: High-End Brands Perform Well

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