Exertis, a route-to-market and supply chain partner for global technology brands across consumer, business and enterprise, has announced the appointment of William van Kerkvoorde as the managing director for Swedish-based B2B digital distribution company Exertis Ztorm.

In this new position, van Kerkvoorde will enable Exertis Ztorm’s partners to drive exponential digital growth towards consumers within gaming and other software products.

Van Kerkvoorde joins Exertis from IT distributor Ingram Micro, where he held the position of vice president, Nordics region. Prior to this he had been the managing director of Lenovo in Sweden. Additionally, van Kerkvoorde has extensive experience in multiple senior leading international positions within sales, logistics and category management, mainly within the IT and telecom industries. 

“This is an exciting appointment and an exciting time for Exertis, with our aggressively expanding digital portfolio which is seen as critical by our partners to help them progress digitally,” says Vishal Chhatralia, chief digital and marketing officer, Exertis.

“William brings a wealth of experience in IT technology and distribution across various international roles.” 

As Ztorm managing director, he will report to Vishal Chhatralia and will oversee a team of 25 employees.

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