The Home Technology Association (HTA), a third-party certification for home technology installation companies, has announced that Tom Doherty, director, new technology initiatives at Home Technology Specialists of America (HTSA), has joined HTA’s Board of Advisors, kicking off a strategic, mutually beneficial collaboration between the two groups.
Through this new arrangement, HTA will provide HTSA members access to HTA’s robust library of articles, webinars, videos, and custom programming that has proven beneficial in educating, inspiring, and engaging architects, designers, and specifiers. In return, HTSA will promote to its members the value and virtue of HTA Certification, with Tom Doherty serving in an advisory capacity to HTA.
HTSA is a member-driven community industry consortium that delivers education, technologies, vendors, marketing programs, and events to some of the top integrators in the country. This new collaboration is in addition to one HTA already formed with Azione Unlimited and just one of many announcements that HTA will make over the coming months as it aligns more deeply with associations and organizations from both the home technology industry and adjacent trades.
“We believe a gap exists between the disparate associations in the home technology industry and the specifier community and are actively pursuing alliances to address that,” says Josh Christian, CEO of HTA.
“HTA helps some of the finest integrators in the country increase their closing ratios and build stronger, more profitable businesses. HTSA shares similar goals in helping these integrators succeed. This common interest allows us to be strategic in maximizing our educational resources by sharing and collaborating. It is an ideal time to launch this initiative as the world recovers from the pandemic and integrators need to maximize their sales efficiency. We welcome Tom to our Board of Advisors.”
“I am pleased to accept the invitation from the Home Technology Association to become a member of its Board of Advisors. I look forward to working with HTA CEO, Josh Christian and the other distinguished and talented board of advisors, many I have known for decades. It is my hope that my perspective as an integrator, manufacturer, trade association leader and now also a buying group representative will bring value in progressing HTA’s important mission,” says Doherty.
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