MSE Audio, parent company of Phase Technology, Induction Dynamics, dARTS, SoundTube Entertainment, SolidDrive, Rockustics and Soundsphere; announces the addition of AWA Reps to its family of residential manufacturer’s representatives.

Founded in 2009 by Austin Wendt, AWA Reps’ main office is in Elmhurst, Ill., and the firm will cover residential product lines in Illinois, Wisconsin, western Pennsylvania, West Virginia, Ohio, Kentucky, Indiana and Michigan.

With a start in the security distribution channel, AWA quickly expanded into the CEDIA channel. AWA Reps focuses on relationship building, customer service, and knowledge specific to the products represented.

“AWA Reps is known for their commitment to outstanding customer service; they focus on relationships and personal interaction as cornerstones of their business,” says Michael Sipe, VP sales at MSE Audio. 

“MSE is proud to have team at AWA on board. Their product recommendations, trainings, site surveys, live product demonstrations, and complete system designs will be an asset to MSE Audio’s integrators in that territory.”

Wendt and AWA director of sales Andy Spolar are points of contact, MSE adds.

More MSE Audio coverage: MSE Audio Names Jim Latimer to Sales Team