The Real Thanksgiving Tradition? Fixing Your Family’s Tech

Thanksgiving means spending time with family and loved ones ... while solving their home technology challenges.
Published: November 26, 2025

Thanksgiving is a time for family, food, football and… firmware updates? For AV pros, the holiday often doubles as the busiest unpaid service call of the year. The moment you step through the door, someone inevitably waves a remote or points at a blinking router and utters the dreaded phrase: “While you’re here…”

It’s family, so what are you gonna do? Say no? Sure, you spent all night at a client’s home making sure everything was ready to host dinner and watch football all day. You better hope you aren’t walking into any complicated mess of distribution systems or networking jigsaw puzzles.

If this is your experience, then hopefully it’s just Uncle Bob who’s been stuck in HDMI purgatory since last Christmas. Or your cousin who swears the Wi-Fi “just stopped working” (spoiler: the router’s been blinking red for months). Or the soundbar that’s mysteriously stuck on Bluetooth mode, thanks to a toddler who discovered the joy of pressing buttons. Whatever the crisis, you’re not just a guest. You’re the holiday help desk, crawling behind a console in your nice clothes before you’ve even had a chance to grab a roll.

While everyone says they “barely touched anything,” the evidence tells a different story. Remotes are missing batteries. Half the home’s devices—and the firmware on which they run—are so outdated they might as well be vintage. Control of these systems is just a mess, with a dozen apps that do a dozen different things, but for some reason, lights and the garage door are controlled by one app. There’s always that one family member who declares, “It should just work,” as if the laws of networking physics have changed since last year. Meanwhile, the subwoofer that “won’t work” isn’t even plugged in.

These holiday tech crises are as predictable as pumpkin pie, but they also highlight a bigger truth: consumer tech still isn’t as “plug-and-play” as the marketing claims. The truth is that most DIY homes are messy ecosystems of aging hardware, disparate ecosystems, mismatched devices and Wi-Fi dead zones. Even the simplest setups can turn into a Rubik’s Cube after a year of kids, guests, software updates and whatever the dog did behind the TV.

Yet, despite the chaos, most of you will step up and help out your tech-challenged family members. You’ll fix the Wi-Fi, reconfigure streaming boxes and figure out where the games are being broadcast. You’ll rescue the Apple TV in the other room so the kids can watch Frozen for the 47th time. You’ll also recalibrate the sound system so the post-dinner movie doesn’t feel like it’s coming from a tin can. It’s part pride, part obligation and part unspoken family tradition: Thanksgiving doesn’t really start until the tech works.

So, to all the integrators gearing up for their annual holiday service call, you’re not alone. Across the country, countless AV pros will spend Thanksgiving turning tech chaos into clarity, one HDMI input, router reset, or firmware update at a time. Because nothing brings a family together quite like a perfectly functioning TV on a day built for gathering.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series