Southeast Rep Firm Aim High Audio Sold to PSG

Manufacturers rep firm Aim High Audio Sales has been sold to Precision Sales Group.


Southeastern manufacturers rep company Aim High Audio Sales and Marketing has sold to Precision Sales Group. Chris Gilray, president and founder of Aim High since its inception in 2011, has decided to put all of his time and attention into AHA Distributing; the distribution arm of his business since 2012.

Effective May 1, 2016, all direct lines formerly handled via Aim High Audio Sales and Marketing will be handled through Precision Sales Group (PSG) with Jon Perry at the helm, Gilray's partner at Aim High Audio Sales and Marketing since 2013.

“Shortly after creating Aim High Audio Sales and Marketing I was approached by Speakercraft about distributing their products. I didn’t have direct knowledge of the distribution business at the time but it was an opportunity that I couldn’t pass by and AHA Distributing was born,” states Gilray. “I hired a team to run the distribution arm of the business, while I continued to focus on the rep side of the business, and things took off from there.”

He adds, “Aim High Audio Sales and Marketing and AHA Distributing took off and experienced tremendous growth and things haven’t slowed down since. It is in that growth that I understood the need, and more importantly the timing, that now is the best time for PSG’s acquisition of Aim High Audio Sales Marketing. This change allows each company to focus on their core competencies. With four locations in place, and more expansion planned, I can now focus my efforts on growing AHA Distributing.”

Jon Perry, president of PSG, states, “Neither company would be where they are today if we had not come together a little over 3 years ago. Each year we experienced growth and this is a necessary move for the companies to continue to experience that growth; to elevate us both to the next level. This change allows PSG to better support all of the partners that sell our products directly or through other distribution channels as well as allows AHA Distributing to pursue other lines that no longer compete with the rep company; it’s a win-win.”

While Perry and Gilray both agree this was a tough decision for them personally, as they have experienced a great partnership throughout the years, the decision was made easy when each looked at it from the perspective from the customers they both service.

“It’s simply the only way that we can both grow in a way that best services our customers and at the end of the day, customer service and great relationships has always been our focus,” says Gilray.

AHA Distributing will continue to support the Southeast and Florida from its four locations; Marietta, Ga., Charlotte, N.C., Tampa and Boynton Beach, Fla., while PSG will have field personnel in North Carolina, Georgia and Tennessee. 

About the Author

Jason Knott
Jason Knott:

Jason Knott is Chief Content Officer for Emerald's Connected Brands. Jason has covered low-voltage electronics as an editor since 1990, serving as editor and publisher of Security Sales & Integration. He joined CE Pro in 2000 and serves as Editor-in-Chief of that brand. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He has been a member of the CEDIA Business Working Group since 2010. Jason graduated from the University of Southern California.