Screen Innovations (SI) and Shade Innovations are partnering with Phoenix Marketing Group (PMG) to deliver support, training and in-field expertise to SI dealers nationwide.
Details of the SI/PMG Partnership
Effective March 1, 2026, PMG will represent Screen Innovations and Shade Innovations nationwide.
As part of the partnership, PMG’s seasoned, CI-focused sales team, which comprises over 40 trained sales professionals, will act as an extension of SI’s own sales and support force, ensuring dealers across the country receive consistent service.
This support will extend to all SI products pre-,mid- and post-installation.
Why This Matters to Integrators
More than a year ago, Phoenix Marketing Group became the first national sales representative firm of its kind in the Custom Integration (CI) channel.
The firm carries expertise spanning architecture, design, lighting, shading, automation, audio/video, outdoor entertainment and acoustics in addition to possessing a national reach with its resources.
“Their disciplined approach to system selling, precise specification, and continuous improvement reflects how we support our network,” noted Shannon Gustafson, VP of Sales at Screen Innovations and Shade Innovations in explaining the company’s decision to partner with Phoenix.
“This partnership will streamline projects, elevate the dealer experience, and drive greater efficiency and profitability for SI dealers.”
Further Details
Chris Gilray, CEO of Phoenix Marketing Group, added:
“We’re thrilled to partner with Screen Innovations & Shade Innovations. Aligning with a legacy brand in the CEDIA channel strengthens our commitment to design-driven solutions for integrators nationwide.
“Our cultures align naturally, and their strong relationship with Origin Acoustics—another valued national partner—further enhances the collaborative ecosystem we’re building. We’re excited to work alongside Ryan, Shannon, and the entire SI team to deliver exceptional value to the integrator community.”
Additional Takeaways
Support has become a critical differentiator for manufacturers in the custom integration channel as the industry has continued to maturate, though how that support gets delivered has evolved over time.
Programs like CE Pro’s Quest for Quality awards attempt to document the different methods, in addition to highlighting outstanding performance in the realm of support.
Within this category, manufacturer representative groups, like PMG have become an integral part of a manufacturer’s support system, expanding the number of personnel on hand for support, in addition to providing an expanded knowledge base as it relates to other parts of the industry.
