NETGEAR Names Jonathan Oakes as Senior VP and GM of Home Networking

Jonathan Oakes steps into leadership at NETGEAR with over 20 years of experience, bringing expertise from Google and Amazon.
Published: July 16, 2025

NETGEAR has named Jonathan Oakes as Senior Vice President and General Manager of its home networking business. This announcement aligns with the company’s focus on advancing its portfolio of hardware, software, and subscription services designed to support the growing demands of residential connectivity.

Oakes joins NETGEAR with over 20 years of experience in designing and launching innovative consumer products. His career includes leadership roles at leading technology firms such as Google, Amazon, and Hewlett-Packard. At Google, Oakes played a key role in wearables and health-focused initiatives, managing the introduction of the Pixel Watch and advancing the Fitbit Versa and Fitbit Premium service offerings. Prior to that, he led product development efforts for Amazon’s Kindle eReaders and Kindle Fire Tablets, contributing to their prominent role in consumer electronics. His extensive background in product management and innovation positions him well to lead NETGEAR’s efforts in enhancing home networking technologies.

With this appointment, Oakes takes on the responsibility of overseeing all aspects of NETGEAR’s home networking division. This includes the development of new hardware solutions, software innovations, and subscription models. The company has outlined its continued commitment to addressing emerging challenges in residential networking, such as increasing demands for higher performance, intuitive user experiences, and robust security measures.

One of NETGEAR’s stated priorities under Oakes’ leadership is to refine its approach to customer experience, ensuring seamless usability across its product offerings. This includes simplifying the setup process for both first-time users and experienced installers, providing consistent performance throughout product lifecycles, and integrating advanced security protocols to safeguard consumer data.

Another key focus will be preparing solutions tailored to meet the needs of high-demand environments. With households increasingly reliant on connected devices for work, education, and entertainment, the company aims to deliver versatile products capable of sustaining reliable performance across diverse use cases.

Additionally, NETGEAR has outlined its intent to strengthen collaborations with industry partners. By working closely with other tech companies and innovators, the company aims to enhance interoperability and deliver broader functionality across smart home ecosystems. This focus is part of a broader effort to anticipate the evolving needs of consumers and introduce products that provide practical solutions while maintaining high standards of security and quality.

Speaking about his new role, Jonathan Oakes highlighted the importance of building on NETGEAR’s history of innovation. He emphasized the company’s potential to address both current and future connectivity challenges as the home networking market continues to grow.

NETGEAR’s decision to appoint Oakes comes at a time when reliable residential connectivity is becoming increasingly vital. The company’s approach to balancing performance, security, and ease of use reflects its ongoing commitment to delivering intelligent solutions for modern households. This leadership transition underscores NETGEAR’s focus on anticipating shifts in consumer trends and maintaining its position as a key player in the rapidly evolving field of home networking technology.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series