Tariffs are on everyone’s mind right now, but perhaps the biggest question lies in just how the incoming tariffs from the Trump administration will impact business. For manufacturers, that’s a tricky question to answer, not just because of the fluidity of the tariff policy itself, but because every manufacturer has a unique exposure profile when it comes to products and a different approach to handling price increases (if any) in order to keep the business running smoothly.
The point is: no one company is going to react the same way, so integrators can’t expect a simple response of “all business costs are going to go up 20%” or something like that. Instead, manufacturers are going to have a more nuanced response when it comes to tariffs, if those manufacturers choose to respond at all.
Transparency is really the only thing integrators can ask for at this point, and while some manufacturers are waiting to see how the tariffs play out, others have already begun to lay out their plans for dealers.
The point of this article is to keep track of those responses so integrators can stay ahead of everything.
Price Increases, Surcharges, and Other Responses to Tariffs Made Thusfar by Manufacturers
AVPro Global
Starting April 24, 2025, AVPro Global launched its “Winning Together” initiative, stating that the company plans on absorbing any and all tariff-related costs rather than increase the price of its products. It also said it would maintain current pricing and program thresholds with partners through the end of 2025.
Cassette
On April 23, 2025, Cassette Systems stated that it aims to keep prices fixed following a 5% increase due to tariffs in March.
Crestron
Effective May 1, 2025, Crestron has added a 5% tariff surcharge to all invoices issued by United States-based Crestron Electronics Inc. as per an email sent out by the company.
Epson
Starting April 14, 2025, Epson announced a price increase of 24% on its products due to tariffs, according to an email sent out by Profit Line Distributing.
JetBuilt
On April 30, 2025, JetBuilt released a suite of resources aimed at alerting integrators to price increases on products due to tariffs while also allowing them to lock in prices with manufacturers to minimize disruptions during projects.
Kramer
In an email sent out May 1, 2025, Kramer announced it will be adding a 15% tariff surcharge to all product lines sold in the U.S., which includes Kramer, ZeeVee and Ashton Bentley. This tariff surcharge goes into effect May 9, 2025.
Lenbrook
The company has issued a 15% price increase on its products across the board but is absorbing some of the cost in order to deliver full margin back to dealers as per a statement issued during the HTSA Spring Conference on April 2, 2025.
LG
On April 24, 2025, Reuters reported that LG was considering raising its prices in response to tariffs in addition to moving its production from Mexico to U.S. manufacturing facilities based out of Tennessee.
Samsung
On April 7 2025, Samsung announced its TVs are likely to be “less impacted” by tariffs due to their protection under the North American Free Trade Agreement. [Update 05/25/25: Samsung has announced it is considering shifting manufacturing of TVs and appliances from Mexico to U.S.-based plants.]
URC
On April 15, 2025 URC delivered an email stating that it will continue to maintain current pricing on its products and plans on absorbing the cost of any future tariffs.
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Find out more about AVPro Global’s “Winning Together” initiative
Or check out our comprehensive guide to tariffs for integrators
