ISE Live & Online (1-2 June) closed its doors at the Fira de Barcelona after a successful two-day physical exhibition, with face-to-face networking, over 50 exhibitor booths, in-person keynotes and roundtables as well as the concurrent ISE Digital programme. It was a beacon of confidence for the safe return of live events in the city.
Integrated Systems Events managing director Mike Blackman opened the show and noted the significance of the event.
“This event is important for the AV and live events industries, and for the city. It’s been a 17-year journey to get to Barcelona so it’s bittersweet not to make the big bang we’d hoped for our debut, but we know the value of live events for forging trust, deeper business relationships and driving business,” he commented.
“I hope this sends a message of confidence to cities around the world that live events can be safe and successful. We’ll be back in Barcelona, with all our might, in February 2022.”
The first hybrid event from ISE, which combined live and digital content, achieved 1,431 in-person attendees on Day one, and 990 on Day two in Barcelona. Over 8,000 registered for ISE Digital, which had 120 live sessions and generated 13,759 unique views, 107,718 minutes watched (1,778 hours) and 442 online chats.
Jordi Puigneró, vice president of the government of Catalonia stated, “today we reopen Barcelona and Catalonia to the world. This event celebrates the reactivation of fairs and congresses, paving the road to economic and social recovery.”
“Today we send a reactivation message,” added Ada Colau, Mayor of Barcelona.
“The digital and audiovisual sector is strategic for the city, especially since so much industry talent is rooted in Barcelona. The city’s technological sector holds great potential for the coming years. We are convinced that the digital sector will be the most useful in helping us get out of the crisis as quickly as possible.”
Show organizers emphasized that all visitors within the venue had a negative COVID-19 anti-allergen test result prior to entry and wore FFP2 NR facemasks inside the venue. The feedback indicates that ISE Live & Online in Barcelona has been positively received by the AV industry, with optimistic comments from exhibitors:
Content from ISE Digital, which includes sessions from the Main Stage at the Fira de Barcelona, is now available to view on-demand. Browse business leadership and product news from top brands, as well as keynotes, roundtables, and interviews with over 100 speakers. The channel is available until the end of 2021 to enjoy: https://digital.iseurope.org
There is one more in-person event planned before ISE Live & Online signs out for 2021. Join ISE in London on 23-24 June for networking and a chance to reconnect with the industry. There will be live keynotes and roundtables from the Main Stage – and, with an on-site pub built in the venue, come and enjoy a drink and some downtime with industry friends, colleagues and contacts. Register today:https://iseurope.org/register.php?actioncode=LONJUNE1
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